The potential for impact reduction through raw material is clear. By keeping the same primary material, cotton, but changing the sourcing of that cotton, this product’s footprint can be reduced by over 40%. Additionally, we can see here that if organic cotton is used, that isn’t enough to assume a product is better for the environment. The impact of that organic cotton must be measured to demonstrate that it has a smaller footprint, otherwise there is a risk of increasing a product’s impact on the environment.
The potential for impact reduction through raw material is clear. By keeping the same primary material, cotton, but changing the sourcing of that cotton, this product’s footprint can be reduced by over 40%. Additionally, we can see here that if organic cotton is used, that isn’t enough to assume a product is better for the environment. The impact of that organic cotton must be measured to demonstrate that it has a smaller footprint, otherwise there is a risk of increasing a product’s impact on the environment.