“INTRVL’s unique approach to determining what drives voters, and which ones can be influenced by digital media, is the jolt that can infuse energy into campaigns. By finding voters based on issues they care about most, political marketers can precisely match the message to the motivation,” said Grace Briscoe, EVP of client development, Basis Technologies. “Combining powerful, unique data with media automation through Basis enables our users to affect voter turnout for key elections through effective digital environments.”
“INTRVL’s unique approach to determining what drives voters, and which ones can be influenced by digital media, is the jolt that can infuse energy into campaigns. By finding voters based on issues they care about most, political marketers can precisely match the message to the motivation,” said Grace Briscoe, EVP of client development, Basis Technologies. “Combining powerful, unique data with media automation through Basis enables our users to affect voter turnout for key elections through effective digital environments.”