“In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,” said Katie McAdams, chief marketing officer at Basis Technologies. “However, there are numerous areas within agencies where it has not yet taken full root, like data optimization, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realized or understood.”
“In the early days of AI, we knew it was going to be a transformative technology, but the speed of scale from experimental usage to full agency adoption is astounding,” said Katie McAdams, chief marketing officer at Basis Technologies. “However, there are numerous areas within agencies where it has not yet taken full root, like data optimization, ad iteration or media buying — all of which AI is naturally suited to help streamline. I believe the full impact of AI on our industry has yet to be realized or understood.”