“Overcoming the challenges of signal loss requires a robust holistic approach to digital media campaigns. Basis Technologies meets these needs because we facilitate the most direct relationship and transparency between advertisers and publishers,” said Tyler Kelly, president, Basis Technologies. “As the digital ad ecosystem evolves to value first-party data and privacy-minded advertising, marketers using Basis are poised to eclipse competitors stuck in provincial methods and practices.”
“Overcoming the challenges of signal loss requires a robust holistic approach to digital media campaigns. Basis Technologies meets these needs because we facilitate the most direct relationship and transparency between advertisers and publishers,” said Tyler Kelly, president, Basis Technologies. “As the digital ad ecosystem evolves to value first-party data and privacy-minded advertising, marketers using Basis are poised to eclipse competitors stuck in provincial methods and practices.”