B2C marketers are progressing nicely using content marketing as a key piece of their strategy, but many still struggle moving content performance from average to excellence. Those are just some of the highlights in new research from Content Marketing Institute and MarketingProfs, presented in the B2C Content Marketing 2020: Benchmarks, Budgets and Trends report.
B2C marketers are progressing nicely using content marketing as a key piece of their strategy, but many still struggle moving content performance from average to excellence. Those are just some of the highlights in new research from Content Marketing Institute and MarketingProfs, presented in the B2C Content Marketing 2020: Benchmarks, Budgets and Trends report.