Personalization strongly increases purchase intent, especially among Millennials.
Likely/Very likely (overall): 53.5% average across all respondents.By generation (likely/very likely): Gen Y 61.8%, Gen X 52.3%, Gen Z 46.3%.Neutral (hesitation signal): Gen Z 33.8%, interest is there, follow-through depends on relevance and timing.
Format
PNG
Source
WSC Sports