The ‘Underground Cellar’ of Arterra’s Out-of-Home campaign debuted the new wine brand with a tunnel domination at St. Andrew Station in Toronto’s PATH. The campaign displays a full-motion video for the brand on PATTISON’s 48’ LED Canvas Wall, and is lined with vinyl decals along with a real, aged wine barrel in glass enclosure.
The ‘Underground Cellar’ of Arterra’s Out-of-Home campaign debuted the new wine brand with a tunnel domination at St. Andrew Station in Toronto’s PATH. The campaign displays a full-motion video for the brand on PATTISON’s 48’ LED Canvas Wall, and is lined with vinyl decals along with a real, aged wine barrel in glass enclosure.