Shirofune enhances its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)’s Amazon Ads’ data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV) and provides reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV.
Shirofune enhances its advertising automation tool by integrating with Amazon Marketing Cloud (AMC)’s Amazon Ads’ data clean room. This update enables automatic optimization of Amazon ad campaigns based on predicted Lifetime Value (LTV) and provides reporting for metrics not available in the standard Amazon Ads interface, including New Customer Acquisition Cost, New Customer ROAS, and LTV.