Showscan Entertainment Enters Agreement With Imagica USA And Dynamic Digital Depth To Convert Films To 3-D Format


LOS ANGELES, Calif., Nov. 17, 1998 (PRIMEZONE) -- Showscan Entertainment Inc. (OTC BB:SHOW) today announced an agreement with Imagica USA and Dynamic Digital Depth, Inc. DDD, formerly Xenotech, whereby Showscan will convert certain films in its thrill ride library to the 3-D format, from 2-D, utilizing revolutionary computer software developed by DDD and offered to the large format film industry by a joint venture of Imagica and DDD.

Dennis Pope, President and Chief Executive Officer of Showscan said, "This ground breaking agreement makes Showscan the first company in the simulation ride industry to fully utilize the highly acclaimed digitized process created by Dynamic Digital Depth. Moreover, it allows Showscan to expanding its long-term relationship with Imagica USA, which is headed by Mr. Christopher Reyna and establishes a relationship with DDD and its senior executives, Mr. Neil Speakman, Chairman, and Mr. Robert Baker, President and Chief Executive Officer.

"Showscan has always been knows as an innovative, creative company - on the leading edge of its industry. This agreement further solidifies our reputation as such a leader," Mr. Pope said. "Moreover," Mr. Pope added, " with this agreement, we continue our strategy of transferring leading edge technology to the creative side of our business - the production and distribution of thrill rides. This is a major step in Showscan's implementation of its new business strategy to reverse the company's fortunes."

Showscan Entertainment is an international leader in the production and exhibition of exciting movie-based entertainment attractions shown in large screen, special format theatres worldwide. Showscan's simulation and specialty theatres are open or under construction in 24 countries around the world, located in theme parks, motion multiplexes, expos, world's fairs, resorts, shopping centers, casinos, museums and other tourist destinations.

See Showscan at WWW.SHOWSCAN.NET.

NOTE: Except for the historical information contained herein, the statements made in this release constitute forward-looking statements that involve certain risks and uncertainties. Certain factors may cause actual results to differ materially from those contained in the forward looking statements, including the number of timing of sales of Showscan attractions, the development and acceptance of new products, the impact of competition on the Company's products and pricing, the Company's ability to locate, finance and operate theatres for the Company's account, and the other risks detailed from time to time in the Company's reports on file at the Securities and Exchange Commission.



            

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