SEBASTOPOL, Calif., Sept. 10, 2001 (PRIMEZONE) -- ZAP (Nasdaq:ZAPP) announced a national advertising campaign today in partnership with Sports Byline USA, one of the nation's leading syndicated radio sports talk shows.
Sports Byline USA is one of the most successful nightly sports talk radio networks in the country, with over 150 U.S. affiliated radio stations. It's also heard around the world on over 500 American Forces Radio Network stations, as well as live on the Internet at http://www.sportsbyline.com. Sports Byline USA began airing in 1988, giving listeners an opportunity to talk to the world's top sports personalities, sports newsmakers and issues via a toll-free telephone number.
ZAP is a publicly owned California company founded in 1994 to develop electric transportation and recreational products as an alternative to gasoline. ZAP pioneered the market for electric bicycles and electric scooters and is working with Sports Byline USA to launch sales for two of its newest products, the 2002 POWERBIKE(r) electric bicycle and the 2002 ZAPPY electric scooter, now available at http://www.zapworld.com. Ron Barr, the Emmy Winning sportscaster and host for Sports Byline USA, is enthusiastic about the POWERBIKE and rides one about 50 miles a week, making him the perfect spokesperson for ZAP.
"I've been riding a ZAP electric bike for a number of years, and it is the best exercise, fun, and good-health tool I've ever had," says Barr. "I'm a big believer in the ZAP POWERBIKE and that's why I'm pleased to be involved with ZAP and to tell listeners about how much fun and how good it can be for you."
ZAP will be running radio ads featuring its POWERBIKE(r) electric bicycle and ZAPPY(r) electric scooter. During the announcements, Sports Byline USA will be announcing an exclusive discount to Sports Byline USA listeners good towards the purchase of a ZAP electric bicycle or scooter. Officials at ZAP believe Sports Byline USA is an excellent vehicle for promoting ZAP's products.
"Sports Byline USA not only has national as well as international reach, but it's listeners are active outdoors sports enthusiasts, the type that would love the fun and convenience of ZAP electric bicycles and scooters," said ZAP spokesperson Alex Campbell.
In October, Sports Byline USA will air on Sirius Satellite Radio and the new DARS Technology. Sirius Satellite Radio will offer 100 channels of music, sports, news and business information in new General Motors, Daimler Chrysler, BMW and Mercedes Benz cars. Cars with Sirius Satellite Radio receivers will allow uninterrupted digital quality reception seamlessly from coast to coast.
For more information about ZAP's POWERBIKE electric bicycle and ZAPPY electric scooter, visit http://www.zapworld.com or call 1-800-251-4555. To contact Sports Byline USA, call 415-434-8300.
Forward-looking statements in this release are made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including, without limitation, continued acceptance of the Company's products, increased levels of competition for the Company, new products and technological changes, the Company's dependence upon third-party suppliers, intellectual property rights, and other risks detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.