KnowledgeMax Announces New Agreement with Guardian Life Insurance Company


MCLEAN, Va., Dec. 24, 2002 (PRIMEZONE) -- KnowledgeMax, Inc. (OTCBB:KWMX) is pleased to announce the recent signing of Guardian Life Insurance Company of America (www.glic.com) as a new customer.

"Our new relationship with Guardian Life is a significant addition to our customer portfolio," said Donna Lynn, KnowledgeMax COO. "Our strategy is to work with industry leaders to shape our Knowledge Resource Centers for their marketplace. Guardian is the ideal partner for KnowledgeMax in the insurance industry."

Guardian, a Fortune 500 mutual insurance firm with nearly 3 million policy-holding owners, offers a full-range of financial products and services for individuals and companies. Among its awards, Guardian was named as one of the top ten most admired life and health insurance companies in Fortune Magazine's 2001 America's Most Admired Companies List and received the Dalbar 2001 Award for Service Quality, in recognition of continuous delivery of high-quality service to annuity customers through 2001.

About KnowledgeMax, Inc. (http://www.knowledgemax.com)

KnowledgeMax is based in McLean and trades on the OTC Bulletin Board as KWMX.OB. The company provides a next generation eBusiness supply chain management system in the form of a 'Knowledge Resource Center' that is preloaded with commercially available content including books, videos, audio, courseware and other knowledge and learning resources. Customers can also digitize their own unique proprietary 'Information Content' thereby creating a single source repository for users. KnowledgeMax also provides 'Premium Services' in the form of 'Information-on-Demand' including 'Print-on-Demand' services for all stored content. KnowledgeMax operates the 'Knowledge Resource Center' for each customer in a highly secured environment through a partnership with IBM Hosting Services.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: This document may contain forward-looking statements that involve risks, uncertainties and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements. For example, statements of expected synergies, growth and revenue opportunities, management and organizational structure are all forward-looking statements. Risks, uncertainties and assumptions include the possibility that the market for the sale of certain products and services may not develop as expected; that development of these products and services may not proceed as planned; that KnowledgeMax are unable to transition or obtain customers, successfully execute their integration strategies, or achieve planned synergies; other risks that are described from time to time in KnowledgeMax's Securities and Exchange Commission reports (including but not limited to the annual report on Form 10-K for the year ended December 31, 2001, and subsequently filed reports). If any of these risks or uncertainties materializes or any of these assumptions prove incorrect, KnowledgeMax's results could differ materially from Knowledgemax's expectations in these statements. For further discussion of important risk factors that may materially affect management's estimates, KnowledgeMax's results, and the forward-looking statements herein, please see the risk factors contained in Sideware's SEC filings.


            

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