SAN DIEGO, June 23, 2003 (PRIMEZONE) -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today it has renewed its agreement with longtime client, the Chicago Convention & Tourism Bureau (CCTB), signing a multi-year contract to provide Claritas BusinessPoint(tm) as a means for targeting potential convention exhibitors and delegates.
"Claritas BusinessPoint provides us with valuable information to help sell Chicago as an excellent location for conventions and trade shows in a variety of different industries," said Deborah Sexton, CCTB President. "Not only does the software help us track the number of related businesses in the Chicago area, but we also can help our conventions succeed by providing them with the necessary data to directly target those businesses as potential exhibitors or attendees."
Claritas Assistant Vice President Elizabeth Journell said Claritas BusinessPoint will support CCTB in its ongoing efforts to "convince businesses that Chicago is the city to be in."
Claritas BusinessPoint is a distinctive and comprehensive online data source that leverages the latest business information and customer analytical capabilities with the power of geo-demography, and was the first product of its kind to match and append large business databases in real-time when it was introduced in September 2002.
About Claritas
San Diego-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry-leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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