SAN DIEGO, Oct. 13, 2003 (PRIMEZONE) -- Claritas Inc., the premier provider of intelligent marketing information and target marketing services, announced today its latest data update to the current version of the iMARK site analysis software application -- iMARK 3.6 -- providing a range of enhancements in support of site location and customer analysis.
Claritas Assistant Vice President Stephen Ungar pointed out that the update has, among other things, integrated information from the 2000 Census long form into Claritas demographic estimates and projections, most notably the data related to income and housing.
"The release of the annual Claritas Data Update within our software platforms is the culmination of an expansive effort. This year, we also have access to new Census information, allowing us to replace many of the 1990 Census figures within iMARK with the new 2000 Census data that are now available. This data, along with the Census short form data we integrated with the 2002 Data Update, will help in answering questions related to site location and customer analysis," Ungar said.
The new enhancements include:
-- Data updates and new data rosters -- databases and boundary
files have been updated with the latest data.
-- Data enhancements, including new fields, expenditure data
and automatically calculated variables.
-- Four new reports -- Senior Life, Young Adults, Middle Years,
and Effective Buying Income reports have been added in
this release.
-- Database Help -- this option has been added to the Help menu
to provide assistance with specific database questions.
About Claritas
San Diego, Calif.-based Claritas Inc. is regarded as the leading provider of intelligent marketing information and target marketing services aimed at reducing the cost of customer acquisition and growing customer value. Claritas offers over 60 marketing databases, industry leading consumer segmentation systems, consulting services and software applications for site analysis, advertising sales and customer targeting. Since 1971, Claritas has been the pre-eminent source of accurate, up-to-date information about people, households and businesses within any geographic area in the United States. Claritas is a division of VNU, a world-leading information and media company that includes ACNielsen, Nielsen Media Research, Spectra Marketing Systems, and Scarborough Research, among others. To learn more about Claritas and VNU products and services visit their web sites at www.claritas.com and www.VNU.com.
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