Skandia Denmark Sharpens its Competitive Edge

Stockholm, SWEDEN

STOCKHOLM, Sweden, March 18, 2005 (PRIMEZONE) -- Skandia is now beginning the work on creating a joint marketing organisation for the Danish market. The aim is to enable customers to access their entire portfolio of business with Skandia through a single phone call, visit to a website or contact person. Life assurance, unit linked assurance, banking services and healthcare insurance will be offered individually or in combination -- depending on the customer's needs.

Per Wahlstrom, head of the Corporate business unit at Skandia Liv, has been named head of Skandia Denmark, effective 1 July 2005. "By co-ordinating resources and expertise over time we can create a better value proposition and smoother handling for our customers," says Wahlstrom. "Customers will encounter a cohesive organisation with unique expertise regarding saving and financial security. The new organisation represents a strong effort to strengthen Skandia's position in Denmark."

The heads of Skandia Denmark's three business areas will continue to be: Skandia Pension: Hanne Christensen SkandiaBanken: Henrik Vad Skandia Lifeline: Svend Erik Christensen

Skandia Danmark has been part of the Nordic operations of Skandia Insurance Company Ltd since the start of 2005, which are headed by Gert Engman. In addition to Skandia Sweden and Skandia Denmark, the Nordic unit also includes SkandiaBanken and Lifeline. The Finnish and Norwegian activities of Skandia Life are part of Skandia's U.K., Asia Pacific and Offshore division. Gert Engman comments: "The positive experiences from the regrouping in Sweden are now being transferred to the Danish market. I am convinced that the new structure that is now being created will provide substantial value for our customers."

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