Limelight Media Group Finalizes New Shop 'n Save Warehouse Foods Contract

Digital Signage Installation to Expand to 35 Locations Throughout St. Louis Area

SEATTLE, Aug. 4, 2005 (PRIMEZONE) -- Limelight Media Group, Inc. (OTCBB:LMMG) an innovator in the content, creation and management of out-of-home digital advertising networks, announced today that it has reached an agreement with Shop 'n Save Warehouse Foods, Inc. of St. Louis, Missouri, a wholly owned subsidiary of Supervalu Inc., to provide a digital advertising system in stores throughout Missouri and Illinois. Shop 'n Save originally had 19 stores installed by a previous digital signage company. Limelight will be re-installing digital screens in these original 19 stores. Additionally, the contract calls for Limelight to install its digital media systems in another 16 locations bringing the total to 35 Shop 'n Save grocery stores throughout the region, with the potential of adding the system to more stores as they are opened. Limelight expects the re-installations to be completed within 45 days. Limelight is re-installing digital screens in these initial stores after the original provider for the predecessor company removed its screens.

Retailers use Limelight's digital signage solutions at the point-of-purchase to enhance the customer shopping experience by directing patrons to items the retailer wishes to promote and improve in-store communications. The highly targeted advertising system enables advertisers to customize content with promotional messages geared to variables such as: buyer demographics, time of day, language or aisle location.

David Lott, CEO of Limelight Media Group, is extremely pleased with the opportunity to expand the company's relationship with Shop 'n Save. "This agreement signifies a major step for Limelight and authenticates the value that this technology can bring to retailers in the grocery sector and a variety of other industries."

Russ Achelpohl, Senior Vice President of Merchandising, reinforced the benefit of the system to shoppers and advertisers alike. "Shoppers who have seen the system at our stores have confirmed that their shopping trip is more informative and provides useful food preparation ideas. Likewise, advertisers appreciate the opportunity to provide a targeted, meaningful message to in-store shoppers." Achelpohl added "We are very pleased to expand our relationship with Limelight and to be one of the first retailers in the region to use the system to differentiate our brand and to reinforce the quality shopping experience that we provide."

About Limelight Media Group, Inc.

Limelight Media Group, Inc., (OTCBB:LMMG), headquartered in Seattle, Washington, is a rapidly expanding digital signage leader in the emerging out-of-home media sector, which is beginning to take center stage with advertisers. The company is growing through a consolidation strategy that includes acquiring the industries best and brightest talent and most advanced solutions to create a broad, integrated one-stop communications media company focused on digital signage and networked advertising offerings for leading brands in industries such as retail, grocery, banking, restaurants, hospitality, government and public spaces, among others. The company's digital media solutions enable the simultaneous delivery of video content to a variety of remote audiences in real time, allowing for immediate customization of messages through a centralized network operations center. More information can be found at these websites:;; and

This release includes projections of future results and "forward-looking statements" as that term is defined in Section 27A of the Securities Act of 1933 as amended (the "Securities Act"), and Section 21E of the Securities Exchange Act of 1934 as amended (the "Exchange Act"). All statements that are included in this release, other than statements of historical fact, are forward-looking statements. Although the respective managements of IMPART and Limelight believe that the expectations reflected in these forward-looking statements are reasonable, they can give no assurance that such expectations will prove to have been correct. Important factors that could cause actual results to differ materially from the expectations are disclosed in this release, including, without limitation, in conjunction with those forward-looking statements contained in this release.