Sweet Success Files SEC Form 10-SB to Become Fully Reporting

The form filing marks a milestone as company moves towards fully reporting status and listing on the OTCBB


SAN ANTONIO, Sept. 27, 2005 (PRIMEZONE) -- Sweet Success Enterprises Inc. (Pink Sheets:SWTS) has filed Form 10-SB with the Securities and Exchange Commission to become a fully reporting company.

The filing, available at www.edgaronline.com, was prepared by Denver, Colo. securities lawyer Gary Agron. Accounting firm Erhardt, Keefe, Steiner & Hottman P.C. audited the financials.

Once declared effective by the SEC, the Company will be eligible for listing on the National Association of Securities Dealers' Over the Counter Bulleting Board (OTCBB).

"This filing marks an evolution in our company and prepares us for steps we've long been planning," said Bill Gallagher, Chairman and CEO of Sweet Success Enterprises Inc. "Being fully reporting is integral to building a great public company, as is confidence from the Company's investors."

Sweet Success Enterprises is and has been trading on the National Quotation Bureau's Pink Sheets, which does not require a company to report financials or material events.

San Antonio-based Sweet Success Enterprises Inc. acquired the Sweet Success brand in 2002, including all formulas, copyrights, trademarks, records and research. The Company has relaunched a product line to tap into the rapidly growing demand for convenient and nutritious products. Its new Sweet Success Complete Fuel(tm) product is now available in a limited number of stores and contains state-of-the-art ingredients like Aktivated Barley(tm) for endurance, ground flax to provide omega-3 fatty acids for heart health, and guarana for a natural energy boost. Additional products are expected to be introduced over the next few months.

The Private Securities Litigation Reform Act of 1995 (the "Act") provides a safe harbor for forward-looking statements made by the Company or on its behalf. All statements which address actual results could differ materially from those expressed or implied in forward-looking statements. Important factors that could cause the actual results of operations or financial condition of the Company to differ include, but are not necessarily limited to, the Company's operating performance, events, or developments that the Company expects or anticipates may occur in the future are forward-looking statements. These statements are made on the basis of management's views and assumptions. As a result, there can be no assurance that management's expectations will necessarily come to pass. Management cautions that the ability to attract clients and generate business; a decline in the Company's financial ratings; the competitive environment; the Company's ability to raise sufficient capital to meet the collateral requirements associated with its current business and to fund the Company's continuing operations; and changes in market conditions.



            

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