IRVINE, Calif., Jan. 9, 2006 (PRIMEZONE) -- "With gift cards becoming ubiquitous in retail, fast food, and a score of other businesses, it is inevitable that 'better mousetrap' ideas using these omnipresent vehicles of commerce would emerge," stated SmallCap Sentinel analyst D.R. Clark. "Between the aggressive national media campaigns of Jack-in-the-Box restaurants or plastered signage at stores, gift cards have clearly grown in their use and application. Now comes the next-generation of gift card."
"Just today, EnXnet, Inc. (OTCBB:EXNT) announced that their sales division was reporting positive results for their unique gift card product, a card that offers traditional pre-paid transactional capabilities while also providing the bearer with multi-media information about the company," noted Clark. "Now, the loyalty tool that is the standard value gift card also offers the company a means with which to advertise to a consumer presumably already interested in their products or services."
MoxyCard(r) is the first Multimedia Gift Card on the market that combines the functionality of a magnetic stripe gift card with the electronic capabilities of optical disc media. This innovative merging of two technologies transform today's dull static gift cards into a dynamic, interactive marketing and entertainment medium that both engages and informs consumers with compelling media presentations.
The informational report ``Analyst Notes: Technology Growth, Emerging Companies & Emerging Markets'' has been made available free of charge at www.SmallCapSentinel.com and will address the rise of technology companies such as Cisco Systems Inc. (Nasdaq:CSCO), AMAZON.COM Inc. (Nasdaq:AMZN), and Microsoft (Nasdaq:MSFT).
An informational report featuring Enxnet has been made available at:
http://stockupticks.com/profiles/12-14-05.html
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