SOUTH SAN FRANCISCO, Calif., Feb. 22, 2006 (PRIMEZONE) -- Informative, Inc., the leading provider of voice of the customer and word-of-mouth solutions, today announced that Aceva Technologies, a leading provider revenue and receivable management solutions, has selected Informative's VOC (Voice of the Customer) solution as the technology platform to enable continuous communication and collaboration with Aceva's customers. Through ongoing online discussions, Aceva will better understand the business requirements and challenges of its end users -- finance professionals -- and will be able to enhance its solution based on their feedback.
Aceva chose Informative's solution because of its ability to facilitate real-time collaboration among the financial community, and transform an unlimited amount of free-form qualitative information into actionable, quantitative data. The VOC solution allows companies to uncover new ideas and understand how to prioritize internal activities to drive the best results.
"We use Informative's VOC solution to capture our customer's direct thoughts, and get a better grasp on their emerging solutions requirements and priority," said Sanjay Srivastava, chief operating officer of Aceva Technologies adding "this approach is unique in our industry because it allows us to mine key insights in an open, collaborative manner from thousands of consumers -- orders of magnitude more that we could get using our focus groups and advisory council. We are a singularly customer-focused company and in the end these insights drive our product roadmap and continue to strengthen Aceva's leadership in providing solutions for the business performance management of working capital."
Built using Informative's patented Adaptive Conversation technology, Informative's VOC solution engages participants in a short online session that allows them to provide candid thoughts and ideas; view and agree with other participant comments; and prioritize thoughts based on level of importance. The end result is statistically valid data that can be projected along with the analytic and segmentation capabilities of close-ended surveys.
The Adaptive Conversation helps companies like Aceva build authentic, contagious customer enthusiasm and advocacy by engaging their customers to understand what is most important to them, create better experiences and communicate back to them in the most effective ways," said Ed Sarraille, chief executive officer at Informative. "This combination of truly listening, focusing on the right things in the right way, and building better relationships increases customers' willingness to make recommendations and spread word-of-mouth that significantly impacts product purchase intent and drives business results."
About Aceva
Aceva Technologies is a leading provider of enterprise application software solutions for revenue and receivables management. Aceva's solutions for credit management, order quality, dispute prevention, inventory transaction reconciliation, deductions management, EIPP, collections management, and cash forecasting directly address quote-to-cash process breakdowns, quality issues, and automation requirements. Aceva's products deliver end-to-end revenue and receivables visibility, continuous business policy monitoring, collections process automation and workflow, as well as comprehensive reporting and analytics. As a result, customers are able to optimize financial performance and working capital, improve operational excellence and customer satisfaction, and comply with internal controls and regulatory requirements. Headquartered in San Mateo, California, Aceva's customers include Applied Materials, Honeywell, Network Appliance, Sherwin Williams and StorageTek. For more details, visit www.aceva.com, send e-mail to info@aceva.com or telephone 1-650-227-5500.
About Informative
Informative, Inc. is the leading provider of technology and strategic services solutions to help companies engage in, capture, analyze, and leverage customer conversations-with each other and the brand. Leading companies, including 1-800-Flowers, Bose, Intuit, LEGO, Procter & Gamble and Royal Mail, rely on Informative solutions to discover and use the attitudes and ideas that travel most effectively through their brand marketplaces, resulting in enhanced and stronger products, more relevant messaging and marketing campaigns, and higher customer loyalty and evangelism. Using Informative's solutions, companies can cultivate true evangelists and activate the power of organic word-of-mouth. Founded in 1999, Informative is headquartered in South San Francisco, CA. For more information about Informative, please visit www.informative.com or call 1-800-829-1979.