Salon City, Inc. Launches 'I Own the City' Media Campaign At Orlando Premiere Beauty Show

Response From Beauty Industry Called 'Fabulous'

Beverly Hills, California, UNITED STATES

WEST HOLLYWOOD, Calif., Aug. 31, 2006 (PRIMEZONE) -- The message, "Beauty is going to become an even bigger business," rang out loud and clear from Salon City's Media Studios at the Premiere Beauty Show in Orlando, FL, one of the nation's largest professional trade shows, attracting 40,000 attendees and the best educators in the salon world.

Salon City was on hand to provide live press coverage of the event, and to announce that Salon City, Inc. had become publicly traded, with the intent of becoming the number-one media destination for professionals and consumers, motivating them to discover and purchase the beauty industry's products and services.

"There was a fabulous response to our going public. It was astonishing to see how excited professionals were over the opportunity to 'own a piece of the city' -- Salon City, Inc.," Steven G. Casciola, president and CEO of Salon City Inc. (Pink Sheets:SLON), told audiences after the event.

Casciola continued, "I am thrilled to think that after 30 years of service to this wonderful salon industry, hundreds of thousands of professionals and their clients and friends will now have the opportunity to become part of Salon City. What was surprising at this first major event of our campaign was how quickly busy show attendees understood the value of this idea. These professionals knew the reputation of Salon City and our highly scalable plans for revenue; growth and market share in the globally expanding markets of beauty, entertainment, media and services. Many have also seen where we've come from, and they believe and support where we are going as 'beauty's future blue chip stock.' Knowing that we are able to attract and cultivate this type of sustaining investor interest is only going to enhance our company's strength and stability as we prepare to launch our 2007 initiatives of national newsstand distribution of Salon City Magazine, a new interactive e-commerce website, consumer live events and televised specials."

Marcel Munoz, a MAG (Media Artists Group) beautymaker with Salon City's all-star, all-industry membership affiliation, served as Master of Ceremonies for the two-day event. "For the first time, I saw my peers get excited over the 'ocean of opportunities' of becoming part of something that they believe in. This message -- and the real opportunity -- was truly a first for our industry."

Earnest Andrews, also with Salon City's Media Artists Group (MAG), added, "It's great to see well-known beautymakers that I have worked with for years get the chance to be part of Salon City, Inc. Judging from their positive reactions and comments, I know they intend on spreading Salon City's message across the globe to their networks."

Lonnie Thomas, Director of Media Relations at Fountain Capital Fund, Inc. stated, "It was reaffirming to see firsthand the respect and admiration that leaders in this industry have for Salon City's move to the public market. Our team stayed busy throughout the two-day event. We met so many people who were interested in receiving published news on Salon City and asking where they could locate more information regarding investing in SCI.

"The second day of Salon City's 'I Own the City' awareness campaign at the show was busier than the first because people referred others over to the media booth. They sent over their business clients, models, friends, family members and associates so they could learn more about SCI's precedent-setting announcement. Even top educators who were performing at the show were telling their audiences about Salon City's 'I Own the City' opportunity and encouraging them to visit us. All of us at FCF think this is just the beginning of an exciting, growing movement in beauty centered on Salon City."

Salon City, Inc. and its "I Own the City" campaign tours throughout the U.S. Tentative dates include New York City on September 11, Niagara Falls on September 17, Las Vegas on September 24 and 25, Austin on October 21, and Scottsdale, AZ on October 23.

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Salon City, Inc. provides content, media and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas, most notably through Salon City Star Magazine. Salon City also has a network for distributing beauty products to these salons and spas.

Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.

The Salon City, Inc. logo is available at