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CopperKey Launches Bizfusion Prospector Predictive Marketing Software and Demos Bizfusion for Salesforce.com at DMA06
| Source: CopperKey Inc.
SAN FRANCISCO, CA -- (MARKET WIRE) -- October 16, 2006 -- Phoenix-based CopperKey Inc. is showing
two new versions of its Bizfusion predictive marketing software --
Bizfusion Prospector software-as-a-service and Bizfusion for Salesforce.com
-- at the Direct Marketing Association's annual conference and exhibition
(DMA06) in San Francisco.
Available now, Bizfusion Prospector is an automated, Web-based predictive
data modeling service anyone can use. Direct marketing organizations can
use it to super-charge customer and prospect data for measurable increases
in customer acquisition, up-sell, and cross-sell campaigns. Bizfusion
Prospector offers the fastest, most effective way to target existing
customers and find new, targeted prospects ready to do business.
Bizfusion Prospector's proprietary, software-based methodology goes beyond
typical customer data filtering and leverages attributes from enormous
third-party business, consumer and financial industry databases like
Experian, a leader in the information industry. Bizfusion Prospector easily
and affordably provides new insights on customers and prospects within
minutes.
As a member of the Salesforce.com AppExchange Development Network,
CopperKey is also giving demos of Bizfusion for Salesforce.com at DMA06.
CopperKey has made using Bizfusion predictive marketing software as easy as
downloading a song or buying a book online for Salesforce.com customers.
Like every AppExchange service, with just a few clicks Bizfusion can be
installed into the Salesforce.com environment, then delivers customer
acquisition and up-sell results immediately.
"Bizfusion Prospector and Bizfusion for Salesforce.com is
state-of-the-art software that makes best use of customer and prospect data
in direct marketing campaigns," says CopperKey's CEO David Castillo.
"Bizfusion delivers predictive modeling analysis in minutes or hours that
would take human analysts days or weeks to produce."
More than 40 corporate customers have used CopperKey technology including
companies such as AccuData, Acxiom, AcquireWeb, Apple Computer, Avnet,
Cabela's, Cingular, CPS Printing, ePrize, Experian, Grainger, Kern Direct,
McCook National Bank, Onvia, PolyMedica, RSC Equipment Rental, SBC, Taser
International, TiVo and Valpak.