San Riva, Madison Ownership Company LLC Announces Oktoberfest Celebration to Introduce Buyers, Real Estate Professionals, and the Community to the San Riva Condominiums Located in the Foothills

of Ahwatukee

Free German Food and Beer, Live German Music, a Castle Bounce House for the Kids, and Prize Giveaways Will Be Provided Poolside at San Riva

AHWATUKEE, AZ and PHOENIX, AZ -- (MARKET WIRE) -- October 17, 2006 -- San Riva, Madison Ownership Company LLC announced plans to introduce San Riva, a condominium community located at The Foothills of Ahwatukee, a Del Webb award-winning master planned community, to buyers, real estate professionals, and the surrounding community via an Oktoberfest Celebration on October 28, 2006.

The party will showcase the newly renovated San Riva condominiums, introduce the San Riva sales team, and present an opportunity for buyers and realtors to take a tour of the property and learn about San Riva's sales incentive packages.

In addition, the sales team will be on hand to discuss with prospective buyers, vacation and second home buyers and real estate investors why purchasing a condominium is a great way to begin building equity in the real estate market without having to invest a significant amount of money.

Unlike the stock market, investing in real estate wisely is still one of the best ways to watch your wealth continue to appreciate and enjoy the tax benefits not provided by other investment opportunities. While real estate markets do fluctuate, regardless of what happens, you will always have something tangible to hold on to that can be re-sold in the marketplace. There will always be a steady stream of new families that turn to condominiums as the most cost-effective way to start building equity versus throwing away rent money on an apartment.

"The purpose of the Oktoberfest Celebration is to introduce customers and realtors to our luxury San Riva condos so they can see the lavish landscaping, the great amenities and the ornate upgrades we have added to make these condos a first class living experience," said Mark Kline, Madison Development Group's President and CEO. "Many housing realtors are faced with a tight situation right now for first time home buyers. Prices that have risen more than 60% in the past 12 months and the people who missed out on the real estate surge are now priced completely out of the market."

Most renters do not realize that there is a way out of throwing their money down the drain every month. However, savvy buyers that attend the Oktoberfest Celebration will learn that buying a condo is one of the most cost-effective ways to save money and begin building long-term equity through real estate ownership.

In addition to the free German food provided by Shennanigans restaurant, free beer, and live entertainment, all guests will be encouraged to take a tour of the seven different floor plans that San Riva at the Foothills has to offer, which range from 700 to 1,400 square feet.

Who:          All are welcome: Prospective Home Buyers, Real Estate
              Professionals, and Everyone in the Community
Place:        San Riva at the Foothills, Ahwatukee
Event:        Oktoberfest Celebration
Food/Drinks:  Free German Food Provided by Shennanigans, Live Music,
              and Free Beer
Date:         October 28, 2006 from 12:00 pm to 7:00 pm
Place:        2155 East Liberty Lane, Phoenix, AZ  85048
RSVP:         To gauge attendance, please RSVP to Joe Bettinger at
About San Riva, Madison Ownership Company LLC

The simple mission of the San Riva, Madison Ownership Company LLC is to provide quality housing at reasonable prices in prime locations in outstanding cities across the country that are known for providing an excellent quality of life. San Riva utilizes a very professional approach to condominium management, perfected through approximately 75 years of real estate experience. One of the most important aspects of managing condominiums is the manner in which a company treats the existing residents of a property and the manner in which the company approaches those residents. San Riva is committed to create developments that are well-planned, that hold their value, that provide a significant and surprising opportunity to residents, that give all buyers substantial value for their dollar, that allow each buyer an overall pleasant experience, and that have a well-funded and professionally-managed homeowners association. San Riva can be reached at (480) 272-6538 or by visiting the Company's website at:

Contact Information: Contact: San Riva Condominiums at the Foothills Robert Hoskins Direct: (480) 218-4441 Email: Email Contact Web: