WEST HOLLYWOOD, Calif., Oct. 17, 2006 (PRIMEZONE) -- Salon City, Inc. (Pink Sheets:SLON), the first publicly traded media company to brand the professional salon industry to the public, has announced it is expanding and enlarging its popular web site to promote greater integrated branding of the many people, products and programs driving the Company's 2007 media initiatives.
Steven Casciola, president and CEO of Salon City, Inc., explained, "For years, we've envisioned creating an exciting Web destination that would attract millions of global consumers to Salon City. Now that we're in the final stages of our first phase of expansion, we can safely say that Salon City's content, revenue generation and appeal will set the stage for our anticipated years of financial growth and success."
Together with publishing, live events and television programming, SCI intends to make this fourth vital media link one of the primary revenue streams of the company's business model.
Casciola continued, "It is our intention to make www.saloncity.com the conscious consumer's first choice for personal discovery and expression in the world of beauty, entertainment and experiential marketing."
The web site aims to promote a personal interactive experience, as well as position the 100 billion dollar professional beauty industry with content ranging from celebrity, music, fashion, lifestyles and numerous shopping opportunities.
As part of the Salon City, Inc. business model surrounding the decision to expand the site, said Casciola, "We want to provide our key advertisers and sponsors with an opportunity to reach this affluent market of professionals and networkers in a unique way. Salon City's core viewers and readers touch the lives of millions of people worldwide on a daily basis. They are trusted by consumers who look to the professional for ongoing advice and suggestions on what to look for, what to use and what to buy. We intend to strengthen our relationship with these influential beautymakers and their customers."
The updated, redesigned web site is expected to be unveiled for the holiday season, just in time to direct shoppers and customers to Salon City, Inc.'s featured products, representing many of the most exciting beauty brands in the world.
For more information, contact 310-402-2819 or email info@saloncity.com
For more information on the Company, please visit the Company's website at http://www.saloncity.com.
To be added to Salon City's investor e-mail list, please send an e-mail to our Investors Relations Department at info@saloncity.com.
Salon City, Inc. provides content, media and product distribution services for the worldwide beauty industry, including professional and consumer beauty salons as well as spas, most notably through Salon City Star Magazine. Salon City also has a network for distributing beauty products to these salons and spas.
The Salon City, Inc. logo is available at http://www.primezone.com/newsroom/prs/?pkgid=2772
Certain information contained in these materials is "forward-looking" information, such as projections, estimates, pro formas, or statements of intentions, expectations or plans. All forward-looking information is subject to known and unknown risks and uncertainties, many of which are outside of the control of the Company. Consequently, actual results may, and probably will, differ materially from the results contemplated in such forward-looking information.