MANHATTAN BEACH, CA -- (MARKET WIRE) -- November 3, 2006 -- Robeks Corporation, a premium smoothie
and juice franchising company, today announced the opening of its 100th
store location, and marks its 10th anniversary providing healthful,
made-to-order smoothies and other flavorful, nutritious meal and snack
options. Robeks now has 100 locations across 17 states. The newest store
is located in downtown Los Angeles at 3742 S. Figueroa Street, across from
the USC campus.
An invitation-only VIP event and ribbon cutting ceremony will be held at
the new location on Thursday, November 9, 2006, from 11:00 a.m. until noon,
with the USC Marching Band kicking off the festivities. VIPs will enjoy
complimentary Robeks' premium smoothies and a lunch of Robeks' nutritious
sandwiches and salads, plus Robeks' high-protein power cookies and muffins.
Los Angeles city officials, journalists and members of the community are
expected to attend the event.
Robeks' new president and CEO, Sheri Miksa, Robeks' founder, David
Robertson, 100th store owner and 10-store Robeks franchisee, Moe Nariman
and other key figures will be in attendance, as well.
"Five years ago, I opened my first Robeks franchise here in downtown Los
Angeles," said Mr. Nariman. "I have found great success with the Robeks
brand and products and am excited to be opening my 10th store here in my
hometown."
In addition, Dr. Ed Lieskovan, Robeks' nutritional advisor and Adjunct
Assistant Professor of Clinical Pharmacy at USC's School of Pharmacy, will
also attend the event. Dr. Lieskovan is the creator of Robeks' line of
nutritional supplements and natural boosts, and he assists Robeks with the
creation of their natural fruit smoothies and healthful foods.
"I've been working with Robeks for nearly a decade. The strength of the
company has always been its people and their passion to offer delicious and
healthful products to their loyal customers," said Dr. Lieskovan. "After
ten years, Robeks has consistently maintained their strong commitment to
providing premium, healthful foods. I'm so pleased to continue to be a part
of their dynamic team."
According to the 2005 What America Eats® survey conducted by Parade
Magazine, 84 percent of us try to eat a well-balanced diet, with 46 percent
trying to eat more vegetables. Plus, 76 percent of adults surveyed choose
fruit as their preferred snack.(1)
Robeks' menu features a variety of premium blended-to-order fruit
smoothies, fresh-squeezed fruit and vegetable juices, green tea and
wheatgrass shots, acai bowls, blended-fruit frozen yogurt, shakes/freezes,
and high-protein baked goods. Robeks also offers a proprietary line of
nutritional supplements and natural boosts (one of which is included free
in each Robeks smoothie). Most Robeks locations also offer wholesome
salads, sandwiches and wraps, plus a selection of healthful snacks, in
addition to seasonal specials and other health-oriented products.
The United States Department of Agriculture's (USDA) Food Pyramid
recommends from 1 to 2 cups of fruit and 1 to 3 cups of vegetables per day,
depending on your age and gender.(2) (3) Most 24 ounce Robeks fruit
smoothies supply 100% or more of the USDA's daily requirement of fruit for
adults. Robeks products contain 100 percent juice and sun-ripened fruit
with no sugar added, ingredients naturally high in nutrients, vitamins and
antioxidants.
"We all are becoming more interested in what we eat and are looking for
flavorful, nutritious meal and snack options that fit our active
lifestyles. Robeks' premium fruit smoothies and other products provide
many healthful options for individuals and families on-the-go," said Sheri
Miksa, Robeks President and CEO. "Clearly, the interest is there; the
smoothie category is growing at over three times the QSR (fast food)
segment, and we are glad the Robeks concept is resonating with the public.
We look forward to growing the brand and opening many more Robeks locations
across the country."
The 100th store celebration will open to the public at noon and continue
until 4:00 p.m. All customers who attend the event will enjoy a free
Robeks smoothie.
About Robeks
Since opening the first Robeks Juice store in 1996, the Company has always
been passionate about promoting the importance of good nutrition and its
essential role in helping people maintain active and healthy lifestyles.
Robeks' goal is to make eating a healthful meal both quick and easy by
offering a great-tasting selection of premium quality, made-to-order fruit
smoothies and freshly squeezed fruit and vegetable juices, as well as
wholesome sandwiches, salads and healthful snacks. In addition, Robeks was
named one of the top ten new franchises for 2006 by Entrepreneur® in
their 27th Annual Franchise 500®. For more information, please visit
www.robeks.com.
(1) http://www.parade.com/articles/editions/2005/edition_11-13-2005/featured_0
(2) http://mypyramid.gov/pyramid/fruits_why.html
(3) http://mypyramid.gov/pyramid/vegetables_amount.aspx#
Contact Information: Robeks Media Contact:
Amy Orebaugh
Terpin Communications Group
amy@terpin.com
Office: (310) 821-6100 ext. 107
Cell: (310) 420-2774