Anti-Fur Activists Descend on Beverly Hills on "the Busiest Shopping Day of the Year"

LOS ANGELES, CA -- (MARKET WIRE) -- November 22, 2006 -- Fur-Free Friday, the nearly 20-year-old grassroots event, will bring a large group of animal activists to Beverly Hills to spread the message that people should not wear or buy fur. Demonstrators will march and chant to convey this message during "the busiest shopping day of the year." The march will include a visit to Neiman Marcus, one of the country's largest luxury retailers of fur garments.

Protesters will carry posters and banners through the streets of Beverly Hills and educate the public with anti-fur brochures. LCA's Animal News Van will accompany marchers while showing educational footage on video screens promoting cruelty-free fashion and educating fur retailers and consumers about the horrors of the fur trade.

Demonstrators are available for interviews during the march.

Fur-Free Friday was created in 1986 by Trans Species Unlimited (TSU) as a day for grassroots activists nationwide to participate in coordinated non-violent actions against department stores. LCA spearheads the Los Angeles march.

WHEN: Friday, November 24, 2006, 11:00 AM - 2:00 PM

WHERE: Beverly Gardens Park, Beverly Hills (North side of Santa Monica Blvd at Rodeo Drive)

SPEAKER: Chris DeRose, President of Last Chance for Animals

Last Chance for Animals (LCA), a national animal rights organization based in Los Angeles, has been active for more than two decades. Founded and led by animal expert, author and actor, Chris DeRose, LCA fights for the rights of animals by conducting investigations that expose animal cruelty, launching public awareness campaigns, pushing animal friendly legislation and helping prosecute animal abusers. For more information, visit www.LCAnimal.org.

Contact Information: Contact: Lisa Beal Campaigns Director LCA (818) 681-3672 lisa@lcanimal.org