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Schipul - The Web Marketing Company Helps American Marketing Association, Dallas/Fort Worth Chapter Improve Their Web Presence
| Source: Schipul
DALLAS, TX -- (MARKET WIRE) -- November 27, 2006 -- Schipul - The Web Marketing Company
(www.schipul.com), a leading worldwide provider of Web-based solutions for
associations and other membership organizations, has launched a revitalized
Web site for the Dallas/Fort Worth Chapter of the American Marketing
Association. The new site, www.dfwama.com, features enhanced content and
functionality on a stable, secure Web platform.
"As the preeminent marketing organization in the Dallas/Fort Worth area, we
put great value on having a professional and highly visible presence on the
Web," said Jim Dawson, President, DFW Chapter, AMA. "With Schipul's help,
we have migrated from an open source platform that was susceptible to
security breeches to a stable, secure platform that automates many aspects
of association management."
Powered by Schipul's proprietary Tendenci® association management
application (www.tendenci.com), the new DFW AMA Web site simplifies member
communication, database updates and online event registration and payment.
This "all-in-one" solution enables the rapidly growing chapter, which has
just one part-time staff person, to operate more efficiently and connect
effectively with members, marketers and communications professionals
throughout the business community.
To make the site visible to major search engines such as Google and Yahoo!
and attract new visitors, Tendenci also automates search engine
optimization functionality. Finally, Tendenci's integrated Really Simple
Syndication (RSS) capabilities enable anyone who wants to stay updated on
the online activities of the AMA's DFW chapter to subscribe to
automatically receive updates as they happen.
Nationally, the AMA is one of the largest professional organizations for
corporate and business marketers, market researchers, academics and
marketing students with more than 38,000 members. The DFW AMA Chapter is
the 8th largest chapter in the country with more than 650 members and hosts
over 50 marketing programs and events annually.
"Tendenci makes it easy to cater to the needs of members -- whether it's
simplifying the process of posting jobs and resumes on the Career Center,
developing and distributing electronic newsletters, or posting articles,
news releases and podcasts to the site," said Ed Schipul, president and
CEO. "With Tendenci, the DFW AMA will be able to capitalize on new sources
of revenue while delivering greater value to members and prospective
members."
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci®
association management application, which has more than 330,000 users
worldwide. Schipul is based in Houston, and provides marketing services on
the Internet to a variety of service industries in local, national and
international markets. Schipul's clients include American Association of
Dental Office Managers, National Pharmacy Technician Association, The
Children's Fund, Wolff Companies and DPK Public Relations. Additional
information about Schipul is available at www.schipul.com and
www.tendenci.com.