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Sjoeblom Winery Joins Entropia Universe to Ring In the New Year With a Virtual Pop
Sjoeblom Winery Joins Entropia Universe New Year's Celebrations, Distributing "Champagne" Bottles to Users, Now Valued at $15+
| Source: Entropia Universe
LOS ANGELES, CA -- (MARKET WIRE) -- December 28, 2006 -- This New Year's Eve, Entropia Universe users will be
ringing in 2007 with a pop of the cork, a first in the virtual universe.
Sjoeblom Winery distributed a limited number of virtual "champagne" bottles
to Entropia members on December 19, supplying them for the upcoming
holiday. High demand for the "champagne" has raised the virtual bottles'
trading value to over $15 per bottle.
The partnership marks a first in representation of wine sponsorship in a
virtual world. The Sjoeblom-labeled bottles exemplify the commitment that
Entropia Universe has to its users in creating the most realistic virtual
experience in a massive online universe. Entropia's real cash economy
provides a medium to freely move currency between the physical world and
the virtual world with a fixed exchange rate.
With inhabitants from all over the globe, Entropia Universe looks forward
to celebrating the New Year for a full 24 hours. At the stroke of every
midnight, Entropia avatars will be able to pop the cork on their bottles
and enjoy the New Year's festivities.
"Entropia Universe continues its tradition of bringing tremendous diversity
and functionality to the virtual world," said John Bates. "The fact that
virtual champagne bottles are selling for more than $15 speaks to the
importance and connection that Entropia inhabitants feel for this alternate
universe. We thank Sjoeblom for their vision in working with us, as well."
About Entropia Universe and MindArk
Entropia Universe is a registered trademark of MindArk PE AB. MindArk
supports and monitors the services and maintenance of the Entropia Universe
site. MindArk began in April of 2003 in Sweden, and has expanded to have
partners throughout the world. Entropia Universe was launched in 2003 and
has reached over 500,000 registered accounts. MindArk offers the Entropia
Universe software to users free of charge with no monthly costs or
associated subscription fees. For more information or to download the free
Entropia Universe software please visit www.entropia-universe.com. For
more information on EU developer, MindArk, please visit www.mindark.com.
About Sjoeblom Winery
Crafting and producing state-of-the art wines is the undisputed mission of
Sjoeblom Winery. Founded in August
2000, the winery is located in Napa, California, one of the most
prestigious and progressive wine-producing regions in the world. Sjoeblom
Winery's philosophy of producing first class, quality wine, is based on
old-world craftsmanship, time-honored traditions and modern, scientific
practices. Sjoeblom strives for a synthesis of classic European practices,
experimentation, and up-to-the-minute winemaking science. Only the finest,
handpicked Napa Valley grapes are selected each year. Each and every
bottle of wine is nurtured by us through every step of the making of a fine
wine. Sjoeblom is a boutique winery striving for excellence.