Contact Information: Media Contact: Philippe Winthrop Aberdeen Harte-Hanks 617-854-5231 philippe.winthrop@aberdeen.com
80% of Best-in-Class Organizations Use Enterprise Mobile Messaging Solutions for Closer Ties With Customers
Satisfy Customers' Needs Anytime, Anywhere With More Efficient and Effective Communications
| Source: Aberdeen Group, a Harte-Hanks Company
BOSTON, MA -- (MARKET WIRE) -- January 16, 2007 -- Aberdeen Group today announced the findings of a
recent benchmark report outlining the top factors driving the adoption of
enterprise mobile messaging. In the "Enterprise Mobile Messaging Benchmark
Report," Aberdeen, a Harte-Hanks Company (NYSE : HHS ), found that
enterprises are moving beyond e-mail for more effective enterprise mobile
messaging -- 68% of organizations surveyed have two or more mobile
messaging applications in place and 30% have three or more to improve
communications across divisions and increase customer satisfaction. Despite
the identified need for an advanced mobile messaging solution, only 67% of
best-in-class organizations have an infrastructure in place to support a
platform that unifies all mobile messaging applications. On average,
best-in-class organizations use 40% more types of mobile messaging than all
others. "Best-in-class organizations use multiple forms of mobile messaging
to convey the right message at the right time," said Philippe Winthrop,
Research Director for Wireless and Mobility research. "They understand how
to most effectively leverage the strengths of each type of mobile
messaging."
The report analyzed organizations' use of push email, enterprise short
message service (SMS), enterprise multimedia messaging service (MMS),
mobile instant messaging, and mobile voice over IP (VoIP) to better
understand how best-in-class organizations leveraged these technologies to
better interact with colleagues, partners, customers, and prospects. Over
150 organizations worldwide contributed their experiences to the study to
have their voices heard.
The adoption of enterprise mobile messaging solutions is driven by
organizational needs to react more quickly, increase collaboration within
the organization, make better decisions faster, and create value for
customers.
The report is underwritten by Clickatell, Good Technology and Nokia, and
provides readers with findings on how best-in-class organizations are
exploiting enterprise mobile messaging technologies compared to others and
recommends clear actions to take. Messaging solutions, levels of usage
within different business units, and key performance indicators are
reviewed. For a complimentary copy of the report, please visit:
http://www.aberdeen.com/link/sponsor.asp?cid=3703
About the Aberdeen Communications channel
Centered on enterprise communications technologies -- IP telephony,
networks, applications, hosted services, service provider management,
wireless and mobility -- the Communications channel leverages the skills of
our world-class communications-focused analyst team within the context of
the Aberdeen model.
About Aberdeen Group, a Harte-Hanks Company
Aberdeen is a leading provider of fact-based research and market
intelligence that delivers demonstrable results. Having benchmarked more
than 30,000 companies in the past two years, Aberdeen is uniquely
positioned to educate users to action: driving market awareness, creating
demand, enabling sales, and delivering meaningful return-on-investment
analysis. As the trusted advisor to the global technology markets,
corporations turn to Aberdeen for insights that drive decisions.
As a Harte-Hanks Company, Aberdeen plays a key role of putting content in
context for the global direct and targeted marketing company. Aberdeen's
analytical and independent view of the "customer optimization" process of
Harte-Hanks (Information - Opportunity - Insight - Engagement -
Interaction) extends the client value and accentuates the strategic role
Harte-Hanks brings to the market. For additional information, visit
Aberdeen http://www.aberdeen.com or call (617) 723-7890, or to learn more
about Harte-Hanks, call (800) 456-9748 or go to http://www.harte-hanks.com.