The Transformers Are Ready for Their Close-Up

As Anticipation Builds for a Transformers Movie This Summer, Rhino's DVDs Offer the Animated Action That Launched the $3 Billion Phenomenon; Wide Array of Single DVDs and DVD Boxed Sets Available


LOS ANGELES, CA -- (MARKET WIRE) -- April 2, 2007 -- Rhino Entertainment has plenty of classic animated action from the Transformers to keep the loyal fans of the "robots in disguise" satisfied as they await Paramount Pictures' live-action adaptation of the hugely popular series. Due out on July 4 and directed by Michael Bay, the feature-length film stars Shia LaBeouf and Josh Duhamel as well as a cast of Autobots and Decepticons.

Rhino Entertainment currently offers an extensive array of Transformers titles that includes all three seasons of "BEAST WARS TRANSFORMERS" (1996-1999), the complete series of "BEAST MACHINES TRANSFORMERS" (1999-2000), the complete series of "TRANSFORMERS ARMADA" (2002-2003), plus several compilation videos featuring popular "ARMADA" episodes. After more than two decades, the Transformers brand continues to be a major phenomenon and has generated more than $3 billion.

A favorite among fans and a #1-rated hit, "BEAST WARS TRANSFORMERS" chronicles the massive battle for the energon-rich planet Cybertron waged between the benevolent Maximals led by Optimus Primal and the evil Predacons led by Megatron. All three seasons are available individually in boxed sets that feature original, uncut episodes (52 in all), stunning 3-D computer animation, 5.1 Surround Sound, bonus features and collectible packaging. Rhino Entertainment currently offers: the four-DVD boxed set "BEAST WARS TRANSFORMERS -- THE COMPLETE FIRST SEASON" ($59.95), the double-DVD boxed set "BEAST WARS TRANSFORMERS -- THE COMPLETE SECOND SEASON" ($29.95) and the double-DVD boxed set "BEAST WARS TRANSFORMERS -- THE COMPLETE THIRD SEASON" ($29.95).

The high-octane yet deeply layered "BEAST MACHINES TRANSFORMERS" concluded the "BEAST WARS" saga with a stunning 26-episode, two-year run. The Maximals, led by a troubled and soul-searching Optimus Primal, must battle the powerful Megatron and his new army of Vehicons. The series represents a complex, spiritual and action-packed chapter in the Transformers' story. The four-DVD boxed set contains all of the original, uncut episodes in 5.1 Surround Sound, along with bonus features and collectible packaging. "BEAST MACHINES TRANSFORMERS -- THE COMPLETE SERIES" is available from Rhino Entertainment for a suggested list price of $59.95.

Rhino Entertainment follows the continuing Transformers legend with "TRANSFORMERS ARMADA SEASON ONE -- PART ONE." The four-DVD boxed set spotlights the hit Cartoon Network series, which featured the ongoing battles of the Autobots and Decepticons and includes 26 uncut episodes presented in chronological order for collectors. "TRANSFORMERS ARMADA SEASON ONE -- PART ONE" is available from Rhino for a suggested list price of $49.95.

"TRANSFORMERS ARMADA SEASON ONE -- PART TWO" features the thrilling conclusion of the popular series. Optimus Prime, his Autobots and their human friends step up the fight against Megatron and his Decepticons for control of the powerful Mini-Cons. Valor, betrayal, redemption and some devastating twists fill these intense stories, leading to an unholy alliance between natural enemies in the face of a genuine evil known as Unicron. The action comes fast and furious in this unforgettable chapter of the Transformers' saga. The four-DVD boxed set contains 26 uncut episodes presented in chronological order, including 16 unreleased episodes. "TRANSFORMERS ARMADA SEASON ONE -- PART TWO" is available from Rhino Entertainment for a suggested list price of $49.95.

Four compilation DVDs are also available from Rhino Entertainment. Each collects popular "ARMADA" episodes and offers them at parent-friendly prices. "BEST OF THE AUTOBOTS," "BEST OF THE DECEPTICONS," "BATTLE FOR THE MINI-CONS" and "POWER OF THE MINI-CONS" are each available from Rhino Entertainment for a suggested list price of $11.95 each.

For additional information regarding the TRANSFORMERS DVDs, please contact Christoph Buerger in Rhino Entertainment's Media Relations Department at (818) 238-6248 or christoph.buerger@wmg.com.

Contact Information: CONTACT: CHRISTOPH BUERGER PHONE: (818) 238-6248 EMAIL: Email Contact ARTWORK: http://www.rhino.com/media