NOTE: Net Insight first announced this order on March 8, 2007, but without customer name and customer quote.
LAS VEGAS (NAB), APRIL 17, 2007 - Net Insight, a leading provider of efficient optical transport solutions for media, broadcast and IP networks, has added Beers Enterprises, Inc. (BEI) to its Nimbra customer roster, enabling the company to enhance video switching services to the broadcast industry. BEI owns and operates The Switch® in New York, Los Angeles, Miami and Washington, DC.
Net Insight's Nimbra platform is providing The Switch with a uniform backhaul distribution network spanning the North American continent with an increased ability for local ingest and multicast capability into the future.
The Switch relies on the Nimbra platform for long-haul services between New York and Los Angeles. These services include customer-controlled video switching, Inter City On Demand (ICOD) transmissions and metro video circuits delivered to customers ranging from television networks and local broadcast stations to common carriers and content producers. The Switch plans to further extend the Nimbra network to other regional and local networks in-order to extend its capability and services.
"Our customer control approach and on demand long haul transmission services are breakthroughs for the industry, " said Scott Beers, Chairman and CEO of BEI. "Net Insight's Nimbra product furthers our ability to transport multiple SDI paths to serve both standard definition and compressed high-definition TV (HDTV) and if requested by our customers, we are positioned to offer uncompressed HDTV transport."
Net Insight's Nimbra platform is a complete range of multi-service transport equipment for broadcast networks. It increases network bandwidth efficiency by up to 300 percent without sacrificing the required 100 percent quality of service (QoS). Higher bandwidth efficiency allows The Switch to deliver more services at a higher level within its existing network.
"The Switch is expanding its network capacity and needed an efficient and reliable platform to deliver new video offerings," said Fredrik Trägårdh, CEO for Net Insight. "The Nimbra platform upgrades their network to better utilize capacity and add new services, while reducing operational costs by up to 50 percent."
To see HD content over Net Insight's Nimbra platform, please visit the Net Insight booth this week at NAB (booth #C2920).
For more information, please contact:
Fredrik Trägårdh, CEO of Net Insight AB, +46 8 685 04 00, fredrik.tragardh@netinsight.net
About Net Insight
Net Insight delivers the worlds most efficient and scaleable optical transport solution for broadcast and IP media, digital terrestrial TV, mobile TV and IPTV/CATV networks. Its products truly deliver 100 percent Quality of Service (QoS) with three times improvement in utilization of bandwidth for a converged transport infrastructure. Net Insight's Nimbra platform is the industry solution for video, voice and data, reducing operational costs by 50 percent and enhancing competitiveness in delivery of existing and new media services. World class customers run mission critical video services over Net Insight products for more than 100 million people in more than 20 countries. Net Insight is quoted on the Stockholm Stock Exchange. For more information, visit www.netinsight.net.
About The Switch
Since 1991, Beers Enterprises, Inc. has provided customer controlled video switching in New York. The company expanded to Los Angeles in 2003, adding Washington and Miami in 2006. The company has offered ICOD service since 2005 between New York and Los Angeles, adding new routes of LA-Miami and Miami-NY and NY-Washington, DC. BEI is a privately held company. For more information, visit http://www.theswitch.tv/