TROY, MI -- (MARKET WIRE) -- April 20, 2007 --
News Facts
--
Kelly Services, Inc.
(
NASDAQ:
KELYA) (
NASDAQ:
KELYB), a global staffing solutions provider,
today announced the creation and launch of its virtual island in the
three-dimensional, on-line world of Second Life. The
interactive
island will be available to SL residents beginning Saturday, April 21,
2007.
-- In-world, grand opening activities will include a streaming, live blues
concert by SL resident Komuso Tokugawa, many free giveaways and an SL money
tree for residents to obtain Linden dollars.
-- As part of the initial launch, Kelly's island will provide in-world
residents an on-line, interactive gaming experience where avatars are able
to participate in a range of job-scenario adventures. Visitors also have
the opportunity to inquire about real-world career opportunities that exist
through Kelly.
-- To support these initiatives, Kelly has created a
micro site which includes tips
for getting started in Second Life, a teleport link to and snapshot
pictures of Kelly's virtual island.
-- Kelly will continue to build its presence in Second Life and implement
further business initiatives throughout the year.
--
The Wishfarmers, a leader in
creating unique content and groundbreaking solutions for companies entering
the dynamic market of virtual worlds, partnered with Kelly Services to
build a virtual community in Second Life.
Pre-Approved Quotes
-- "Second Life offers Kelly a unique opportunity to leverage its 60 years
of staffing expertise by engaging new audiences in an interactive way.
This ground-breaking channel offers endless possibilities for us to provide
SL residents with entertaining and innovative ways to explore career
opportunities," said Dave Fenech, senior director, eBusiness Solutions,
Kelly Services.
-- "The debut of Kelly's island in Second Life is another example of how
our company is embracing technology to offer innovative staffing services.
As Kelly Services continues to grow and expand its business operations,
Second Life will provide us a platform to communicate globally with
customers and job seekers via on-line, interactive relationships," said
Fenech.
Please contact Amy Grundman to arrange interviews, or for additional
quotes.
About Kelly Services, Inc.
Kelly Services, Inc. (
NASDAQ:
KELYA) (
NASDAQ:
KELYB) is a Fortune 500
company headquartered in Troy, Mich., offering staffing solutions that
include temporary staffing services, outsourcing, vendor on-site and
full-time placement. Kelly operates in 30 countries and territories.
Kelly provides employment to more than 750,000 employees annually, with
skills including office services, accounting, engineering, information
technology, law, science, marketing, light industrial, education, and
health care. Revenue in 2006 was $5.6 billion. Visit
www.kellyservices.com.
About The Wishfarmers, LLC
The Wishfarmers are leaders in creating unique content and groundbreaking
solutions for organizations entering the dynamic market of virtual worlds.
With extensive experience in media, technology and the fine arts, the
company takes a collaborative approach to each project, producing inventive
answers tailored to the client's needs. For more information, visit
www.wishfarmers.com.
Contact Information: Contact Info
Amy Grundman
Kelly Services, Inc.
(248) 244-5630 phone
Email Contact
Gary Douglas
The Wishfarmers, LLC
(510) 508-8709 phone
Email Contact