UltraCell(R) Receives Frost & Sullivan Award for Product Innovation

LIVERMORE, CA -- (MARKET WIRE) -- April 24, 2007 --UltraCell Corporation, a leading producer of reformed methanol fuel cells (RMFCs) for mobile power applications, has been awarded the 2007 Frost & Sullivan North American Product Innovation Award. The company's RMFC technology was honored for its ability to continuously power portable military, industrial and consumer electronic devices twice as efficiently as conventional direct methanol fuel cells (DMFCs). Frost & Sullivan also cited the company's use of proprietary materials resulting in fuel cell stacks half the size of conventional DMFCs.

UltraCell's RMFC technology incorporates a revolutionary micro reformer that reforms a highly concentrated methanol solution to generate fuel-cell-ready hydrogen. Whether for a soldier in the field, an emergency first-responder or a researcher in a remote location, the UltraCell system ensures more efficient, reliable mobile power for portable electronic devices anytime, anywhere.

"We believe UltraCell's work could accelerate the commercialization of cost-efficient, effective fuel cells for portable military, industrial and consumer electronic devices," said Industry Analyst Viswanathan Krishnan. "We selected UltraCell for the 2007 Product Innovation Award for its novel approach to design and its continued advance in the competitive fuel cell industry."

"Technological innovation is at the center of our efforts to provide cleaner, more efficient portable power, and we are committed to developing premier technologies in the field of methanol-based fuel cells," said James Kaschmitter, CEO and president of UltraCell. "We are particularly honored to be recognized by Frost & Sullivan in this way for our industry-leading work in fuel cell design."

About The Best Practices Award

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research in order to identify best practices in the industry.

About Frost & Sullivan

Frost & Sullivan, a global growth consulting company, has been partnering with clients to support the development of innovative strategies for more than 40 years. The company's industry expertise integrates growth consulting, growth partnership services, and corporate management training to identify and develop opportunities. Frost & Sullivan serves an extensive clientele that includes Global 1000 companies, emerging companies, and the investment community by providing comprehensive industry coverage that reflects a unique global perspective and combines ongoing analysis of markets, technologies, econometrics and demographics. For more information, visit www.frost.com.

About UltraCell

UltraCell is a leading producer of fuel cell systems for mobile devices. The company has an exclusive license with Lawrence Livermore National Laboratories for micro fuel cell technology, and has developed new technologies and intellectual property in the field of methanol-based fuel cells. For more information, please visit: www.ultracellpower.com.

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