Vertical Branding Receives Opening Purchase Order for STARMAKER Beauty Line From Leading National Drugstore Chain

STARMAKER Products to be Featured in Beauty and Cosmetic Department in National Roll-Out

Encino, California, UNITED STATES


LOS ANGELES, June 27, 2007 (PRIME NEWSWIRE) -- Vertical Branding, Inc (OTCBB:VBDG), a consumer products branding, marketing and distribution company, announced today that it has received the opening purchase order in what is expected to be an ongoing national promotion of its exclusive STARMAKER(tm) line of beauty products in one of the nation's largest mass market drugstore chains. The STARMAKER line is slotted to receive prominent display and shelf space in the beauty and cosmetic department of this major retailer, positioning normally dominated by the brands of the larger cosmetic and skincare companies. The order announced today is part of a planned twelve-month campaign that is expected to generate approximately $1.6 million in sales.

"With the fierce competition for shelf space in mass market retail outlets, we believe this purchase order demonstrates our ability to cultivate and develop successful brands as well as execute top notch retail support programs," said John Cammarano, head of retail sales at the company's Adsouth Marketing subsidiary. "Our inventive point of purchase display and the efforts of our sales force, as well as the support of the creators and developers of the STARMAKER line, all contributed to realizing this opportunity to dramatically increase distribution and exposure for STARMAKER products."

Vertical Branding (www.verticalbranding.com) has the exclusive channel rights for the STARMAKER products, including Pearl Mist(tm), MicroPearl Resurfacing(tm) and Hollywood Hands(tm). These unique products were developed by entertainment industry veterans Anson Williams and Joanna Connell, owners of STARMAKER Products Inc. Anson Williams, perhaps best remembered as one of the stars of the hit television series Happy Days, is an actor and successful television producer and director. Joanna Connell is a renowned Hollywood make up artist, beauty consultant and product developer with credits from a number of hugely successful television programs including Baywatch and Melrose Place. STARMAKER brings some of Hollywood's best kept makeup and cosmetic secrets from the sets and star trailers to the average woman at an affordable price.

"Our objective of making STARMAKER a significant player in the beauty and cosmetics space has been greatly advanced through our relationship with Vertical Branding," said Anson Williams, co-founder of STARMAKER Cosmetics, Inc. "Favored positioning with a major player in the mass market retail drugstore business is a great opportunity for us to showcase the benefits and advantages of our Hollywood inspired product lines."

About Vertical Branding, Inc.

Vertical Branding, Inc. (OTCBB:VBDG) is a consumer products, branding, marketing, and distribution company. The Company takes an integrated vertical marketing approach to brand building utilizing a variety of media channels, including television, online media, and print advertising. The Company also has established retail, catalog, and international product distribution channels to drive consumer sales. The Company's focus is on finding appealing and high quality products that meet a real need in the marketplace with emphasis on the beauty, personal care, and house ware product categories.

To learn more about Vertical Branding, Inc., please visit the following links:

Vertical Branding, Inc. -- www.verticalbranding.com

STARMAKER -- www.verticalbranding.com/products/starmaker/

John Cammarano -- www.verticalbranding.com/company/john-cammarano/

Information Regarding Forward-Looking Statements

Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements involve known and unknown risks and uncertainties which may cause actual results or events in the future to differ materially from forecasted or anticipated results or events. These risks and uncertainties include, among other things, the risk that expected future orders for STARMAKER products are not received, that anticipated consumer demand and retail sell-through for STARMAKER products is not achieved, as well as overall market competition and risks inherent in our operations. These and other risks are described in our filings with the Securities and Exchange Commission. We assume no obligation to update these forward-looking statements. This document is only for the general information of shareholders, potential investors and other interested parties, and is not to be construed as an offer to sell or the solicitation of an offer to buy any securities. The opinions expressed herein are the current opinions of management as of the date appearing on this document.


        

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