Carlsberg has extended its partnership with Liverpool FC as Official Club
Sponsor for a further three years to the end of the 2009/10 season. Carlsberg
has been the Main Club Sponsor of Liverpool since 1992, the longest club
partnership in The Premiership.
"The Carlsberg and Liverpool partnership is one of the longest and most
successful in football, based on trust and mutual respect,” said Rick Parry,
Chief Executive, Liverpool FC. “We share a commitment to excellence in our
respective fields and we look forward to building an even stronger relationship
as we move forwards.”
"Carlsberg is very determined to support Liverpool in its ambition of
continuous improving the team,” said Keld Strudahl, International Marketing
Director, Carlsberg. “We hope to see even stronger performance and hopefully
some more trophies in the next three years. Carlsberg's continued involvement
with the club enables us to jointly build on our relationships with the
international fan community.
Also, we have great respect for Liverpool FC's new owners and are looking
forward to continue our good relationship with the club and further add to the
strong bond that has developed with the club, players, staff and fans over the
years.”
The new agreement will allow the continuation of joint marketing initiatives
for the mutual benefit of the club and community, as well as to utilise the
partnership internationally. As Official Club Sponsor, Carlsberg receives a
significant rights package ensuring a global reach including the Far East,
Scandinavia and Eastern Europe markets, as well as the core markets of Western
Europe.
Since 1988, Carlsberg's involvement in football has grown enormously and it is
now one of the most important sponsors in the game. Carlsberg is Official
Sponsor of UEFA EURO 2008™, as well as Official Beer of the England Team, The
FA Cup together with many partnerships with clubs across the world.
Carlsberg is committed to football at all levels of the game and aims to bring
its unique and extensive football credentials to the benefit of fans and
communities across the world.
Contacts:
Carlsberg
Media Relations: Jens Peter Skaarup +45 3327 1417
(Media Relations UK Gareth Roberts +44 1604 668 646)
Investor Relations: Mikael Bo Larsen +45 3327 1223
Liverpool FC
Media relations: Ian Cotton +44 0151 260 1433
For further information go to: http://www.carlsberggroup.com/Company/Sponsor/
