Contact Information: Contact: Dan Keeney, APR DPK Public Relations 832-467-2904
Schipul - The Web Marketing Company Anticipates Significant iPhone Impact
Best Web Sites Will Change to Better Serve Increasingly Mobile Web Users
| Source: Schipul - The Web Marketing Company
HOUSTON, TX--(Marketwire - June 28, 2007) - As lines begin to form outside stores that will
offer the Apple iPhone, the Web marketing experts at Schipul - The Web
Marketing Company (www.schipul.com) are working furiously to capitalize on
the new world of the mobile Web. With its touch screen and zoom-in,
zoom-out capabilities, the iPhone is the first wireless phone that advances
the Web browsing experience.
"The Web development community is just beginning to grasp what the iPhone
means in terms of user behavior and adjustments in Web marketing strategy,"
said Ed Schipul, CEO and founder of Schipul - The Web Marketing Company.
"The most important factor is making sure mobile Web users can access your
Web site."
After nearly a decade in the Web marketing field, helping clients
anticipate and adapt to change is a constant at Houston-based Schipul. For
instance, Google's popularity signaled a change in how Web users searched
for information, which led many companies to embrace Search Engine
Optimization. Recognizing the problem of information overload on the Web,
Schipul was an early adopter of Really Simple Syndication (RSS) on its
client's sites, enabling organizations to share and consume online content
quickly and easily. More recently, many businesses have struggled to
leverage the emergence of social media, which encourages users to add and
edit text, audio and video Web content.
Similarly, the age of the iPhone and mobile Web browsing devices presents
challenges and opportunities.
"Each new interface presents new usability challenges, some of which we can
anticipate -- such as the size of the screen -- and others we will learn
about over time," Schipul said. "If you want your Web site to be able to
effectively communicate with mobile users, it is essential to examine how
your site performs on this new platform, listen to your Web audience and
move quickly to make necessary changes."
Some early movers are already offering iPhone optimized Web pages on their
sites that are narrower (320 pixels) than the typical page. The iPhone
can't accommodate flash or java, so pages that rely on videos or animation
will not be viewable. Other methods of iPhone optimization are intended to
make downloads speedier, such as keeping page size down and images sparse,
at least initially.
About Schipul - The Web Marketing Company
Schipul - The Web Marketing Company developed and builds on the Tendenci®
association management application, which has more than 330,000 users
worldwide. Schipul is based in Houston, and provides marketing services on
the Internet to a variety of service industries in local, national and
international markets. Schipul's clients include American Association of
Dental Office Managers, National Pharmacy Technician Association, Texas
Association of Nonprofit Organizations, Wolff Companies and DPK Public
Relations. Additional information about Schipul is available at
www.schipul.com and www.tendenci.com.