WHAT'S NEWS
-- The Industrial Designers Society of America and BusinessWeek Magazine
jointly recognized The 2008 Tesla Roadster with a Gold IDEA award.
-- With more than 3,300 members and 28 chapters IDSA is the voice of the
industrial design profession, advancing the quality and positive impact of
design.
-- In the same issue, BusinessWeek offers a comprehensive overview of
Tesla Motors in the competitive landscape in an article titled "A Carmaker
with Silicon Valley Spark."
BACKGROUND: TESLA MOTORS
-- Tesla Motors develops and manufactures vehicles that exemplify
"Design, Performance, and Efficiency" while conforming to all U.S. safety,
environmental, and durability standards.
-- The Tesla Roadster, a stylish, high-performance, 100% electric sports
car, accelerates to 60 mph in about 4 seconds and has a range of more than
200 miles on a single charge.
-- Tesla Motors expects to start shipping Roadsters to customers this
Fall.
-- Tesla Motors was founded in July 2003 by Martin Eberhard and Marc
Tarpenning to create efficient electric cars for people who love to drive.
-- Tesla Motors currently employs more than 250 people, including teams
in California, Michigan, the U.K. and Taiwan. For more information, visit
www.teslamotors.com
QUOTES
Attributable to Franco Lodato, Director Head, R&D Division, North American Region, Pininfarina Extra USA:
-- "A high octane experience with low voltage rush. The Tesla Roadster
represents the best mix of innovation, environmental care and style.
Definitely the kind of products new consumers are willing to try."
Attributable to Darryl Siry, Tesla Motors VP of Marketing, Sales and
Service:
-- "Tesla Motors is anchored on three brand attributes: Design,
Performance, Efficiency. The design of the 2008 Roadster is a critical
component of its success, and this recognition by the Industrial Designers
Society of America represents a validation of our strategy in building the
kind of car that allows consumers to indulge in their passion for motoring
and while enjoying the image of a beautiful, highly efficient, emissions-
free sports car."
RELATED NEWS
-- The IDSA winners can be viewed here:
http://www.idsa.org/IDEA2007/gallery/index.htm
-- David Welch's article on Tesla Motors in BusinessWeek can be found at:
http://www.businessweek.com/magazine/content/07_31/b4044419.htm?chan=top+news_top+news+index_autos
MULTIMEDIA
-- Photos of the Tesla Roadster can be found at:
http://www.teslamotors.com/styling/body.php
-- Discussion of Tesla Motors and the Tesla Roadster can be found at:
http://www.teslamotors.com/blogs.php
TRADITIONAL PRESS RELEASE FORMAT BELOW:
The 2008 Tesla Roadster Wins Gold International Design Excellence Award (IDEA) Sponsored Jointly by BusinessWeek Magazine and The Industrial Designers Society of America (IDSA) SAN CARLOS, CA--(Marketwire - July 25, 2007) - Tesla Motors, a manufacturer of high-performance electric cars, has received the Gold Award by the Industrial Designers Society of America and BusinessWeek Magazine for International Design Excellence. With more than 3,300 members and 28 chapters IDSA is the voice of the industrial design profession, advancing the quality and positive impact of design. "A high octane experience with low voltage rush. The Tesla Roadster represents the best mix of innovation, environmental care and style. Definitely the kind of products new consumers are willing to try," said Franco Lodato, Director Head, R&D Division, North American Region, Pininfarina Extra USA. This recognition of the Tesla Roadster's design is a welcome point of recognition for Tesla's core mission. "Tesla Motors is anchored on three brand attributes: Design, Performance, Efficiency," said Darryl Siry, Tesla Motors VP of Marketing, Sales, and Service, "The design of the 2008 Roadster is a critical component of its success, and this recognition by the Industrial Designers Society of America represents a validation of our strategy in building the kind of car that allows consumers to indulge in their passion for motoring and while enjoying the image of a beautiful, highly efficient, emissions-free sports car." In the same issue of BusinessWeek in which the Gold Award was announced, an article titled "A Carmaker with Silicon Valley Spark" offers a comprehensive look at Tesla Motors in the competitive landscape. About Tesla Motors Tesla Motors develops and manufactures vehicles that exemplify "Design, Performance, and Efficiency" while conforming to all U.S. safety, environmental, and durability standards. The Tesla Roadster, a stylish, high-performance, 100% electric sports car, accelerates to 60 mph in about 4 seconds and has a range of more than 200 miles on a single charge. Tesla Motors expects to start shipping Roadsters to customers this Fall. Tesla Motors was founded in July 2003 by Martin Eberhard and Marc Tarpenning to create efficient electric cars for people who love to drive. Tesla Motors currently employs more than 250 people, including teams in California, Michigan, the U.K. and Taiwan. For more information, visit www.teslamotors.com
Contact Information: Contact: David Vespremi Tesla Motors (650) 413-6270 For IDSA: http://www.idsa.org/