Contact Information: MEDIA CONTACT: Michael Terpin Terpin Communications (310) 821-6100 x102
944 Magazine and Pringo Networks Debut "Deeply Social" Network, Linking Parties, Photos and Celebrities With Chic Digital Cliques
Partnership Adds Hundreds of Social Media and Web 2.0 Elements to Luxurious Lifestyle Site in Cutting-Edge Display of Offline-Online Social Integration
| Source: Pringo Networks
LOS ANGELES, CA--(Marketwire - August 2, 2007) - Knowing that its audience demands social
functionality both online and offline, 944
Magazine has partnered with Pringo
Networks, an agile social networking platform and engine, to stylishly
bring its high-fashion website to an entirely new level of social
functionality. This new platform, "944Life: Your Clique
Here," which has just launched, includes video, photos and the ability
to connect with other members on a variety of levels, including getting the
latest in parties and celebrity news and everything that's white hot on the
nightlife scene, combining the richness of a slick online fashion and
lifestyle magazine with the robust functionality of a fully integrated
social network.
The current challenge for magazine publishers is how to harness and engage
their online audiences. How magazines will cultivate community while
achieving ROI on advertising sales continues to be a prominent challenge
for almost every print publication with an online component. 944 Magazine, now live online as a new,
dynamic social network site 944Live, has
made a splash in targeting, exciting and connecting the affluent 18-34
demographic in the hottest social hubs including Los Angeles, Las Vegas,
San Diego, Miami, Orange County and New York City.
"We have created a win-win model for working with leading publishers. This
partnership with 944 Magazine will drive its highly visible success within
the nightclub community deep into the online lives of its users," said
Pringo Networks CEO Nouriel Gino Yazdani. "The new community will engross
its readers of 944 in a rich social world and this involvement will produce
an increase in traffic and ad revenues, in addition to strengthening the
brand name and image."
This partnership is structured to benefit the site owner by enabling it to
rapidly deploy a robust set of tools without the high capital overhead
associated with developing a custom platform. Pringo shares the risk with
its partners by tying most of its fees to a revenue-sharing agreement with
the individual sites, which is still a fraction of the cost of many ad
networks.
ABOUT PRINGO NETWORKS
Pringo Networks was created in 2002 when two visionaries saw the potential
of the Internet to be a gathering place for individuals around the world to
communicate and share common interests. After collecting over 400 domain
names and building each site from scratch, Harvard Young and Nouriel
Yazdinian's idea was to create a scalable and fully extendable platform
that would allow new features to be added on without interrupting existing
website functions. Pringo currently has over 400 features and is
continually adding new ones, all of which can be added to current or new
websites and be in the market place in just weeks time. Pringo recently
recruited Reunion.com's Gary Hall to join the team as President of the
company and help pave the way for Pringo's future success. The Pringo
philosophy centers around the vision and technology that helps the client
penetrate their particular market utilizing the best software platform and
keeping the client current with the fast-moving pace of the Internet. For
more information on Pringo Networks, go to http://www.pringo.com.
ABOUT 944 MAGAZINE
944 Magazine is the largest regional glossy publication on the West Coast.
With a monthly circulation of more than 200,000, the fashion, entertainment
and lifestyle publication caters to the upwardly mobile 21- to 35-year-old
demographic in a dozen of the nation's most trendsetting cities, including
the Los Angeles, Las Vegas, San Diego, New York, Miami, San Francisco and
Phoenix markets.