-- Of the 50 billion plastic water bottles used by Americans in 2006, 38 billion of them were thrown away, unrecycled.(ii) The 1.5 million barrels of oil it takes to produce 50 billion bottles could fuel 100,000 cars for a year.(iii) And that does not even include the oil used for transportation. -- Last year, the average American used 167 water bottles, but only recycled 38.(iv) -- More than 60 million plastic water bottles are thrown away every day in the United States.(v) This is a growing problem -- it takes up to 1,000 years for disposable water bottles to decompose(iii).Keep Mother Earth and your wallet green Taking the pledge at FilterForGood.com takes only seconds but can have a lifetime effect on the earth and on consumers' bank accounts. Filling a Nalgene bottle with filtered Brita water will reduce waste and expense. In fact, the average Brita pitcher filters 240 gallons of water a year for about 19 cents a day(vi) Put in perspective, to get the same amount of water from water bottles would require 1,818 16.9-ounce water bottles a year(vii) -- at an average cost of a dollar a bottle, that's $4.98 a day(viii). And, for $10 each, consumers can purchase a 16- or 32-ounce Nalgene bottle, saving hundreds of dollars a year on bottled water while donating to a good cause. And it tastes great, too While many people drink bottled water because they think it's better quality, cleaner and better tasting than tap, almost one out of every four bottled waters sold in the United States (24 percent) are actually purified municipal water.(ix) Earlier this year Dr. Gina Solomon, a senior scientist at the Natural Resources Defense Council, told The New York Times, "There is no reason to believe that bottled water is safer than tap water." Take the pledge at FilterForGood.com Be responsible. Reduce your impact on the planet. Help us in our mission to reduce bottled water waste by making the switch to a reusable water bottle. About The Brita Products Company The Brita Products Company, based in Oakland, Calif., is the leading maker of point-of-use water filtration products to improve the quality and taste of tap water. For more information on Brita and its products, contact 1-800-24-BRITA or visit www.brita.com or www.FilterForGood.com. About NALGENE Outdoor Nalgene Outdoor Products, part of Thermo Fisher Scientific, is based in Rochester, New York. Founded in 1949 as a manufacturer of the first plastic pipette holder, the company soon expanded its product line to include state-of-the-art polyethylene labware under the Nalgene brand. By the 1970s, outdoor enthusiasts had discovered the taste- and odor-resistant, leakproof and rugged properties of Nalgene's large selection of plastic containers. In response to this emerging demand, Nalgene Consumer Products was formed. For more information, contact Nalgene Consumer Products or visit our website at www.nalgene-outdoor.com. Nalgene Consumer Products is part of Thermo Fisher Scientific Inc. (
(i) Beverage Marketing Corporation (ii) Fishman, Charles. "Message in a Bottle." Fast Magazine July 2007: 110. (iii) Arnold, Emily, and Janet Larsen. "Bottled Water: Pouring Resources Down the Drain." Earth Policy Institute. 2 Feb. 2006. 28 June 2007 http://www.earth-policy.org/Updates/2006/Update51.htm. (iv) Fishman, Charles. "Message in a Bottle." Fast Magazine July 2007: 110. (v) Franklin, Pat. "Down the Drain." Waste Management World May-June 2006. 5 July 2007 http://container-recycling.org/assets/pdfs/media/2006-5-WMW-DownDrain.pdf. (vi) This cost assumes the purchase of a $25 pitcher (one filter included), plus 5 replacement filters at $9 each, for a total yearly cost of $70, or $0.19 cents a day. (vii) Each filter produces 40 gallons of water and the average Brita owner uses 6 filters in a year, to produce 240 gallons, or 30,720 ounces, of fresh-filtered water. 30,720 ounces is equivalent to the water found in 1,818 16.9-ounce water bottles. (viii) Purchasing 1,818 16.9-ounce water bottles at the cost of $1 each costs $1,818. Over the course of a year, thats $4.98 a day. (ix) Fishman, Charles. "Message in a Bottle." Fast Magazine July 2007: 110.
Contact Information: Media Relations Lisa Widner Edelman 312-240-2752 lisa.widner@edelman.com Drew McGowan Brita 510-271-7499 drew.mcgowan@clorox.com Caroline Budney Thermo Fisher Scientific for Nalgene 617-248-0680, ext. 15 cbudney@cerconebrown.com