AIRS and Yahoo! HotJobs Host Complimentary Events and Webinar Offering Recruiters Search Engine Marketing Tips

WILDER, VT--(Marketwire - August 28, 2007) - With more than 70 percent of job candidates using search engines to look for jobs, search engine marketing is critical to recruitment efforts. AIRS, the leader in recruitment training, technology and outsourcing, will present recruiters with search engine marketing tips at complimentary events in San Francisco and New York and in a free Webinar this September. The events are sponsored by Yahoo! HotJobs.

Titled, "Smarter Search Engine Marketing to Reach Targeted Candidates," the events and Webinar will explore:

--  The relevancy of search engines for recruiters
--  How to establish top-performing keywords
--  Tips and techniques for developing strong recruiting messaging
--  How to optimize recruiting messages to appear in organic search
--  Case studies for what's working and what's not in search engine
    marketing for recruiters
--  Internet resources recruiters should tap into to stay ahead of
    Who:  Chris Forman, CEO of AIRS
    San Francisco Event
    Tuesday, September 11, 2007
    8:30-9:00 a.m. PT - Continental Breakfast
    9:00-10:30 a.m.  PT - Presentation
    Grand Hyatt San Francisco
    345 Stockton Street
    San Francisco, Calif. 94108
    New York Event
    Thursday, September 13, 2007
    8:30-9:00 a.m. ET - Continental Breakfast
    9:00-10:30 a.m. ET - Presentation
    Marriott East Side
    525 Lexington Avenue
    New York, N.Y. 10017
    To Register: Visit
    Tuesday, September 18, 2007
    2:00-3:30 p.m. ET
    To Register: Visit

About AIRS

AIRS is a diversified Human Capital Solutions company providing industry-leading training and certification, executive education and sophisticated Web tools for Talent Acquisition, Performance Development and Career Transition to more than 70 percent of the Fortune 500 as well as market-leading companies in virtually every industry. Founded in 1997, AIRS is headquartered in Wilder, Vt. For more information, visit

Contact Information: Media Contact: Jennifer Mirabile Young & Associates 724-772-2038