SAN FRANCISCO, CA--(Marketwire - September 25, 2007) - SustainLane, the online media company dedicated to empowering people, businesses and government to go green, today announced the launch of the SustainLane Green Ad Network ( The network is the largest green advertising portal on the Web with 36 million page views per month and 28 premium content publishing partners to offer advertisers the greatest reach to consumers interested in the Lifestyles of Health and Sustainability (LOHAS) market segment. The growing LOHAS market is a highly desirable audience with an estimated $208 billion in spending on goods and services focused on health, sustainable living and the environment.

By aggregating dozens of high quality green-focused Web properties, the SustainLane Green Ad Network enables brand marketers to more easily reach a large and highly segmented audience of the elusive, yet desirable, green consumers online while helping network publishers create new revenue streams.

The SustainLane Green Ad Network is powered by Adify's Build Your Own Network® (BYON) platform, which allows traditional publishers and entrepreneurs to define, assemble, merchandize and manage new, highly targeted advertising networks with little or no upfront cost.

Marketers Reach the Elusive, Valuable Green Consumer

SustainLane has brought together the most popular green sites from across the Web to create a premium advertising network for marketers looking to easily reach the green consumer, while offering the visibility and control of a direct buy. The SustainLane Green Ad Network is comprised of 28 Web sites and each publishing partner is individually reviewed and held to high quality standards.

"When developing our green campaign, one of our main challenges was finding the right targets online, because it is such a new audience. Many sites were not ready for advertising and we weren't sure of the quality of other sites -- we needed sites with good reputations," said Nicole Rousseau, vice president of retail marketing at HSBC. "SustainLane provided us with an easy way to manage the process. They have brought together some of the best green sites out there into an easy to buy network. We were able to simplify our ad buying process and easily optimize our campaign to reach the best green customers in this emerging market."

SustainLane selected Adify's BYON platform on which to create and manage its vertical ad network because it gives publishers unprecedented control over the advertisements that will run on their sites, a key feature for green/LOHAS publishers.

SustainLane Shares Expertise at Sustainable Brands Conference

SustainLane's advertising services not only create new revenue streams for its publishing partners, they also provide their expertise to both advertisers and publishers. Christine Volden, Vice President of Sales has been selected to speak at the Sustainable Brands Conference in New Orleans, Sept 26-28 about interactive marketing for sustainable brands.

"SustainLane's credibility, reputation and knowledge of the green marketplace made joining SustainLane a no-brainer," said Bill Uhler, director of operations for Ogden Publications. "SustainLane truly has their publishing partners' best interests in mind by making the process quick and easy, with a strong focus on service."

About SustainLane

SustainLane is an online media company empowering people, businesses, and cities to go green through three key offerings: The SustainLane Green Ad Network, and SustainLane Government and U.S. City Rankings. Founded in November 2004, SustainLane began by publishing the first ranking on U.S. city sustainability and bringing unprecedented awareness to the topic.

About Adify

Adify Corporation ( makes it easy for online publishers to build expert vertical advertising networks and create niche online communities for their advertising partners to target. Adify offers marketers the reach of a branded advertising network with the control of a one-stop, direct buy. The company delivers a unique mix of technology, expertise and key business services that expedite time to market for new, brand-driven, expert vertical advertising networks. Entrepreneurs and global media partners such as Comcast Corp., The Guardian, HotChalk, Houseblogs, NBC Universal, Time Warner, The Washington Post Co. and Yardbarker are using Adify's solutions to extend their brands, increase their reach and grow their revenue. Adify was founded by the team that created Flycast Communications -- the first successful direct-response online advertising solution -- and is backed by blue-chip venture firms Venrock Associates and U.S. Venture Partners, as well as GE Commercial Finance, NBC Universal, Inc., and Time Warner Investments.