Largest Green Ad Network Launches From SustainLane
SustainLane Green Ad Network Launches Premium Ad Network for Brand Advertisers With 36 Million Monthly Page Views
SAN FRANCISCO, CA--(Marketwire - September 25, 2007) - SustainLane, the online media company
dedicated to empowering people, businesses and government to go green,
today announced the launch of the SustainLane Green Ad Network
(http://www.sustainlanegreenadnetwork.com/). The network is the largest
green advertising portal on the Web with 36 million page views per month
and 28 premium content publishing partners to offer advertisers the
greatest reach to consumers interested in the Lifestyles of Health and
Sustainability (LOHAS) market segment. The growing LOHAS market is a highly
desirable audience with an estimated $208 billion in spending on goods and
services focused on health, sustainable living and the environment.
By aggregating dozens of high quality green-focused Web properties, the
SustainLane Green Ad Network enables brand marketers to more easily reach a
large and highly segmented audience of the elusive, yet desirable, green
consumers online while helping network publishers create new revenue
streams.
The SustainLane Green Ad Network is powered by Adify's Build Your Own
Network® (BYON) platform, which allows traditional publishers and
entrepreneurs to define, assemble, merchandize and manage new, highly
targeted advertising networks with little or no upfront cost.
Marketers Reach the Elusive, Valuable Green Consumer
SustainLane has brought together the most popular green sites from across
the Web to create a premium advertising network for marketers looking to
easily reach the green consumer, while offering the visibility and control
of a direct buy. The SustainLane Green Ad Network is comprised of 28 Web
sites and each publishing partner is individually reviewed and held to high
quality standards.
"When developing our green campaign, one of our main challenges was finding
the right targets online, because it is such a new audience. Many sites
were not ready for advertising and we weren't sure of the quality of other
sites -- we needed sites with good reputations," said Nicole Rousseau, vice
president of retail marketing at HSBC. "SustainLane provided us with an
easy way to manage the process. They have brought together some of the best
green sites out there into an easy to buy network. We were able to simplify
our ad buying process and easily optimize our campaign to reach the best
green customers in this emerging market."
SustainLane selected Adify's BYON platform on which to create and manage
its vertical ad network because it gives publishers unprecedented control
over the advertisements that will run on their sites, a key feature for
green/LOHAS publishers.
SustainLane Shares Expertise at Sustainable Brands Conference
SustainLane's advertising services not only create new revenue streams for
its publishing partners, they also provide their expertise to both
advertisers and publishers. Christine Volden, Vice President of Sales has
been selected to speak at the Sustainable Brands Conference in New Orleans,
Sept 26-28 about interactive marketing for sustainable brands.
"SustainLane's credibility, reputation and knowledge of the green
marketplace made joining SustainLane a no-brainer," said Bill Uhler,
director of operations for Ogden Publications. "SustainLane truly has their
publishing partners' best interests in mind by making the process quick and
easy, with a strong focus on service."
About SustainLane
SustainLane is an online media company empowering people, businesses, and
cities to go green through three key offerings: The SustainLane Green Ad
Network, SustainLane.com and SustainLane Government and U.S. City Rankings.
Founded in November 2004, SustainLane began by publishing the first ranking
on U.S. city sustainability and bringing unprecedented awareness to the
topic.
About Adify
Adify Corporation (www.adify.com) makes it easy for online publishers to
build expert vertical advertising networks and create niche online
communities for their advertising partners to target. Adify offers
marketers the reach of a branded advertising network with the control of a
one-stop, direct buy. The company delivers a unique mix of technology,
expertise and key business services that expedite time to market for new,
brand-driven, expert vertical advertising networks. Entrepreneurs and
global media partners such as Comcast Corp., The Guardian, HotChalk,
Houseblogs, NBC Universal, Time Warner, The Washington Post Co. and
Yardbarker are using Adify's solutions to extend their brands, increase
their reach and grow their revenue. Adify was founded by the team that
created Flycast Communications -- the first successful direct-response
online advertising solution -- and is backed by blue-chip venture firms
Venrock Associates and U.S. Venture Partners, as well as GE Commercial
Finance, NBC Universal, Inc., and Time Warner Investments.