Goes Green -- Debuts Eco-Friendly Shopping Destination

Leading Shopping Search Engine Develops Specialized Mall of Green Retailers and Brands; Effort Will Kick Off Series of Color For a Cause Campaigns

MOUNTAIN VIEW, CA--(Marketwire - September 25, 2007) - TheFind, Inc. (, the leading shopping search engine and web destination for discovering lifestyle goods, today launched the Internet's first dedicated shopping search website for finding products from eco-friendly retailers and brands. The website, which is located at, is solely inclusive of products that are organic, developed using ecologically conscious processes, or those offered by retailers who are actively committed to preserving the environment.

According to a recent study released by GfK Roper Consulting, the majority of consumers (79%) have indicated that a company's environmental practices are important in making key decisions regarding the products they purchase. To facilitate and accommodate the increasing consumer support of eco-friendly retailers, TheFind now offers consumers an easy way to support both the preservation and conservation efforts of retailers and manufacturers. Search results from TheFindGreen will include organic brands, green stores and environmentally friendly products across all categories -- including clothing, food and beverage items, household goods and beauty products.

"It is essential that retailers acknowledge consumer concern and consciousness by offering products that support the preservation of the environment," said Siva Kumar, CEO of TheFind, Inc. "With thousands of eco-friendly products already available to consumers, and the untold number of items continually being launched every day in this category, we also felt that it was essential to offer consumers a simple, easy way to find these products instantly. We're extremely proud to launch this first of its kind search website, and believe that the green product catalog will only continue to grow as more companies add ecologically sound products to their portfolios."

In November, the company will launch its newest Color For a Cause Program, which allows consumers to search for products of a certain color in support of charitable organizations. It will kick off the series of partnerships with a "green" campaign supporting an environmental charity, and will continue the program in the coming months with leading national charities, offering TheFind shoppers a way to give back through their product searches.

Merchants who wish to be added to TheFind's ShopGreen search program can find information at

About TheFind, Inc.

TheFind, Inc. offers the leading shopping search engine that delivers comprehensive, authentic and visually compelling results for products across the lifestyle goods category. family also includes leading fashion shopping website, which specifically caters to fashion-savvy shoppers searching for the latest trends and hottest apparel products. From the most popular e-commerce sites to the most unique, hard-to-find brands, uniquely crawls the entire Web to find more than 190 million products from more than 500,000 stores. By using its patent-pending "product ranking" technology, displays the best-selling products, styles, brands and stores for any shopping search right on the first page of results -- saving consumers time and money., headquartered in Mountain View, Calif., is backed by the leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed Venture Partners. For more information, visit

Contact Information: For more information, please contact: Shaila Arora Arora PR for TheFind, Inc. Ph: 310-749-5006 Email:

TheFindGreen offers environmentally conscious consumers the option to shop for eco friendly goods such as clothing, housewares, sporting and food items. TheFindGreen offers environmentally conscious consumers the ability to shop for eco friendly goods such as clothing, housewares, sporting and food items. TheFindGreen offers environmentally conscious consumers the ability to shop for eco friendly goods such as clothing, housewares, sporting and food items.