Contact Information: For more information, please contact: Shaila Arora Arora PR for TheFind, Inc. Ph: 310-749-5006 Email:
TheFind.com Goes Green -- Debuts Eco-Friendly Shopping Destination
Leading Shopping Search Engine Develops Specialized Mall of Green Retailers and Brands; Effort Will Kick Off Series of Color For a Cause Campaigns
| Source: TheFind.com
MOUNTAIN VIEW, CA--(Marketwire - September 25, 2007) - TheFind, Inc. (www.thefind.com), the
leading shopping search engine and web destination for discovering
lifestyle goods, today launched the Internet's first dedicated shopping
search website for finding products from eco-friendly retailers and brands.
The website, which is located at http://www.TheFindGreen.com, is
solely inclusive of products that are organic, developed using ecologically
conscious processes, or those offered by retailers who are actively
committed to preserving the environment.
According to a recent study released by GfK Roper Consulting, the majority
of consumers (79%) have indicated that a company's environmental practices
are important in making key decisions regarding the products they purchase.
To facilitate and accommodate the increasing consumer support of
eco-friendly retailers, TheFind now offers consumers an easy way to support
both the preservation and conservation efforts of retailers and
manufacturers. Search results from TheFindGreen will include organic
brands, green stores and environmentally friendly products across all
categories -- including clothing, food and beverage items, household goods
and beauty products.
"It is essential that retailers acknowledge consumer concern and
consciousness by offering products that support the preservation of the
environment," said Siva Kumar, CEO of TheFind, Inc. "With thousands of
eco-friendly products already available to consumers, and the untold number
of items continually being launched every day in this category, we also
felt that it was essential to offer consumers a simple, easy way to find
these products instantly. We're extremely proud to launch this first of its
kind search website, and believe that the green product catalog will only
continue to grow as more companies add ecologically sound products to their
portfolios."
In November, the company will launch its newest Color For a Cause Program,
which allows consumers to search for products of a certain color in support
of charitable organizations. It will kick off the series of partnerships
with a "green" campaign supporting an environmental charity, and will
continue the program in the coming months with leading national charities,
offering TheFind shoppers a way to give back through their product
searches.
Merchants who wish to be added to TheFind's ShopGreen search program can
find information at http://www.TheFindGreen.com/main/AddMerchant.fhtml
About TheFind, Inc.
TheFind, Inc. offers the leading shopping search engine that delivers
comprehensive, authentic and visually compelling results for products
across the lifestyle goods category. TheFind.com family also includes leading
fashion shopping website Glimpse.com,
which specifically caters to fashion-savvy shoppers searching for the
latest trends and hottest apparel products. From the most popular
e-commerce sites to the most unique, hard-to-find brands, TheFind.com
uniquely crawls the entire Web to find more than 190 million products from
more than 500,000 stores. By using its patent-pending "product ranking"
technology, TheFind.com displays the best-selling products, styles, brands
and stores for any shopping search right on the first page of results --
saving consumers time and money.
TheFind.com, headquartered in Mountain View, Calif., is backed by the
leading investors Bain Capital Ventures, Redpoint Ventures and Lightspeed
Venture Partners. For more information, visit www.TheFind.com.