La Redoute USA Features Designs by Fashion Legend, Christian Lacroix


NEW YORK, Sept. 26, 2007 (PRIME NEWSWIRE) -- La Redoute USA, a distinguished women's clothing brand in the Redcats USA portfolio, is pleased to announce that fashion legend Christian Lacroix is their premier guest designer for the fall 2007 season.

The fashion designer Christian Lacroix has designed six unforgettable women's clothing pieces for La Redoute USA - Fur and Leather "Feria" Tote Bag ($299.99), "Falbala" Trench ($299.99), "Sevillane" Silk Taffeta Dress ($199.99), Fur and Leather "Fiesta" Handbag ($149.99), "Bauduc" Extra-large Bath Towel ($44.99), and Satin & Leather "Hacienda" Women's Boots ($179.99). La Redoute USA customers are "buzzing" about these specially designed items and are excited about the chic fashions and outstanding quality that are synonymous with the name Christian Lacroix.

To generate even more exposure for this guest designer, La Redoute USA kicked off a new Christian Lacroix Sweepstakes on August 27, 2007, which runs through September 30, 2007. Customers who enter the contest have an opportunity to win an original "Falbala" Trench Dress and a Fur & Leather "Feria" Tote Bag. Each participant may enter one time per week during the promotion period. For more details, go to http://www.laredoute.com.

Since launching the La Redoute catalog in the United States, customers have responded favorably to the women's clothing designer fashions and chic, sexy apparel, feeling like they are getting a touch of Paris. Christian Lacroix is one of several guest designers that La Redoute has featured over the last few years, and his unique designs are a perfect fit for La Redoute's hip and style-conscious consumer.

"Christian Lacroix is a towering figure in haute couture and is one of the world's most sought after fashion designers. We are thrilled to offer our customers this very special fashion exclusive," said Christophe Gaigneux, Executive Vice President of the Boston Apparel Group for Redcats USA. "La Redoute USA has a long tradition of featuring celebrated designers at affordable prices. Christian Lacroix represents this same spirit."

About Redcats USA

Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle(tm), Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality-driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

About Redcats Group

Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information: http://www.redcats.com.


            

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