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BD-BrandProtect Launches Internet Risk Analysis Service
New Service Helps Financial Services Organizations Mitigate Fraudulent Online Activity, Enhance Compliance and Meet Regulatory Obligations
| Source: BD-BrandProtect
TORONTO--(Marketwire - October 2, 2007) - BD-BrandProtect, the leader in online threat
protection, today announced the availability of its Internet Presence
Threat Analysis service. Tailored for financial services organizations,
this new service delivers ongoing Internet presence risk assessment now
required by the Federal Financial Institutions Examination Council (FFIEC).
Such risks include phishing attacks, traffic diversion schemes, illegal Web
linking and online brand misrepresentation. As part of the service,
BD-BrandProtect provides consultation and strategy on Internet
threat-related compliance, takedown services and a comprehensive set of
reports to complement Enterprise Risk Management practices.
As financial services organizations continue to rely on the Internet for a
growing number of financial transactions and customer communications, they
frequently become the victims of Internet fraud or malicious activity.
These threats can not only result in significant loss of revenue, but also
permanently damage corporate reputations, customer relationships and
consumer loyalty. With this offering, BD-BrandProtect provides financial
services institutions with the ability to mitigate risks on the Internet,
enhance compliance and meet regulatory obligations.
"Engaging in proactive threat analysis is not only an effective means of
mitigating risk of victimization, it represents an investment in business
continuity, and can bolster the organization's other compliance-related
efforts," said Michael Kiefer, SVP of BD-BrandProtect. "Organizations that
leverage this new service as part of ongoing systems and business planning
will maximize their ability to meet customer needs in an efficient,
effective manner -- and do so in a manner that protects organizational and
client interests against continually evolving external threats."
The Internet Presence Threat Analysis service is based upon
BD-BrandProtect's unique approach to online threat protection by combining
advanced technology, round the clock Internet monitoring and exhaustive
human analysis. The BD-BrandProtect offering is supported by an elite team
of Internet Threat Experts that provides a deep level of filtering in
annotating, commenting on and prioritizing information. This team monitors
an organization's exposure to significant Internet threats by benchmarking
against industry standards. This includes measuring the magnitude and
impact of each infraction and working with the financial institution to set
boundaries for acceptable risk.
An advanced rating system then assigns scores to each threat based on the
overall risk exposure and likelihood of mitigation, which then provides the
foundation for the removal of the most serious threats. Following the
identification of these threats, BD-BrandProtect conducts an in-depth
analysis of the reach, severity, frequency and complexity of each threat to
calculate the overall threat impact and likelihood scores. By assessing
these attributes using benchmarked data, BD-BrandProtect can determine an
institution's exposure to Internet threats and their potential impact.
In addition to the threat analysis report, customers may choose to
customize their report even further by measuring their 'threat' performance
relative to their peers. This tailored approach provides highly relevant
and actionable data, and the results are not skewed by outliers that may be
lumped into an 'industry benchmark.' The financial services company chooses
its peer group based on a wide variety of criteria including location,
customer base, market size, asset size, etc.
"Threats will continue to escalate, and targeted companies need to become
more proactive in deflecting them," said Avivah Litan, vice president and
distinguished analyst, Gartner. "Gaining an understanding for these threats
and how they intersect with measures taken to address related marketplace
issues such as anti-counterfeiting and email security, is an important
first step in this process."
For sample images of the Internet Presence Threat Analysis offering, visit
http://www.brandprotect.com/about_7.html. For additional information on the
BD-BrandProtect Internet Presence Threat Analysis service, contact Dave
Greenwood, vice president, technical operations, at (905) 271-3725 x307 or
dgreenwood@brandprotect.com.
About BD-BrandProtect (www.bdbrandprotect.com)
BD-BrandProtect, the leader in online threat protection, empowers
organizations to gain control over how they are represented online by
uncovering and mitigating the threats that put their reputation at risk and
erode customer trust. BD-BrandProtect is uniquely positioned to provide
detailed and actionable reports on the most relevant and highest priority
threats by combining advanced technology, round-the-clock monitoring,
proven best practices and exhaustive human analysis. BD-BrandProtect first
scours millions of domains, Web pages and Internet links to uncover
infractions. It then categorizes and ranks those threats according to their
severity; and initiates proactive and escalating response protocols to
effectively mitigate threats when required. BD-BrandProtect has
relationships with more than 2,000 Internet Service Providers globally that
account for more than 85 percent of the traffic flowing across the
Internet. By consistently investing in this network, BD-BrandProtect
customers have access to the most coordinated incidence response team ever
created. The company is recognized by many of the world's largest financial
institutions as the leader in online threat protection. It serves the needs
of a cross-section of organizations, including many of the world's most
respected global brands. BD-BrandProtect was founded in 2001 and is
headquartered in Toronto, Canada, with offices in the United States,
Singapore and London. For more information, visit www.bdbrandprotect.com.