Interplanetary Business Development: Virtual World Entropia Universe Offers Platform for Companies Marketing Online

LOS ANGELES, CA--(Marketwire - October 18, 2007) - E for All Expo -- Entropia Universe, the leading virtual world platform for online entertainment, social networking and e-commerce using a real cash economy, opens its platform to partners and affiliates interested in obtaining their own planet in the Universe. Companies looking to extend their online presence can join a number of partners like China's Cyber Recreation District and others in the most secure virtual world. Entropia will be discussing new partnerships as well as strategic business development opportunities at the E for All Expo in Los Angeles on October 18-21 in booth 923.

Entropia Universe is a platform made to facilitate a mix of entertainment, e-commerce and social networking, all in a secure and safe environment that is free of pornography and gambling. Entropia runs a real cash economy, with currency that is at a fixed exchange rate to the US Dollar. This stability and security has enabled many individual players to invest in property and other assets, and now this freedom has been extended to business entities. Entropia has been profitable since 2004 proving its sound business model, which can be seen in the recent milestones that have occured in-game.

--  In December 2004 an island on the planet Calypso, Treasure Island, was
    sold to David "Deathifier" Storey for $26,500 USD. This record was entered
    into the Guinness Book of World Records.
--  In October 2005 the famous Entropia colonist Jon "Neverdie" Jacobs
    bought a newly discovered asteroid near the planet Calypso for $100,000
    USD. The value of this property has grown to a staggering $1 million USD
    and is registered in the 2008 edition of Guinness Book of World Records as
    the most valuable virtual property ever.
--  In May 2007 five banking licenses were sold via auction to three
    colonists and two "real world" banks. The total sum for the five licenses
    was $404,000 USD.
--  In June 2007 MindArk announced the signing of a cooperation agreement
    with the Chinese company CRD (Cyber Recreation District) of Beijing. The
    CRD chose Entropia as a platform for their venture because of the
    technological advances of the game as well as the secure environment.  The
    Chinese virtual world will reach over 100 million participants.
    

For more information on Entropia, creators MindArk, or to find out more information about business development partnerships, please visit www.entropiauniverse.com.

About Entropia Universe

The heart of Entropia Universe is a distant planet named Calypso, which encompasses two continents with animal-filled wildernesses and large expanding cities that offer a variety of entertainment and social interaction for its participants. In Entropia, participants can create their own persona, or avatar, via a character-generation system, and then have the option of choosing a suitable life and virtual existence for their avatar. Characters are able to enter the evolving worlds of Entropia Universe, which are full of unexplored and uncultivated lands. Participants can join a community or even create a civilization of their own. Entropia offers a new avenue for individuals to pursue dreams, fantasies, and adventures in an astoundingly 'real' virtual universe.

Entropia Universe was launched in January 2003 and has grown to over 640,000 registered accounts from 200-plus countries. Its business model is entirely unique as the client software is free to download from the internet and there are no monthly subscription fees. As the only virtual universe whose currency, the PED, has a fixed exchange rate of 10:1 with the US Dollar, Entropia Universe provides a means for new players to immediately start exploring and earning cash without having to deposit money. The funds acquired in Entropia Universe can easily be withdrawn into real life cash.

Entropia Universe is a registered trademark of MindArk PE AB. MindArk supports and monitors the services and maintenance of the Entropia Universe site. MindArk PE AB began in April of 2003 in Sweden, and has expanded to have partners throughout the world. Entropia Universe was launched in 2003 and has reached over 640,000 registered accounts. For more information or to download the free Entropia Universe software please visit www.entropiauniverse.com. For more information about Entropia Universe's developer, MindArk PE AB, please visit www.mindark.com.

Contact Information: Contact: Elina Heng Terpin Communications Group (310)821-6100 x108