ARLINGTON, VA--(Marketwire - October 23, 2007) - MyPublicInfo, Inc. (www.IdentitySweep.com), the leading provider of identity scoring and identity theft monitoring solutions for consumers, today announced their top five tips for consumers to protect their identity during the holiday season. With an instance of identity theft occurring every 79 seconds in the United States, this number is predicted to grow during the holiday season with increased online transactions. Identity theft expert and MyPublicInfo Chief Revenue Officer Pat Dane suggests the following methods to prevent fraudulent activity, especially during peak shopping periods over the next several months:

Top 5 Steps Consumers Can Take to Prevent ID Theft During the Holidays

1. Use just one card to make online purchases during the holiday season and
   make it one that has a low limit which can reduce your losses and
   control what you spend
2. Rotate and change passwords for all online accounts on a monthly basis
   if not more often
3. Monitor your credit and debit card activity online daily during the
   holidays to make sure balance is not altered
4. Enroll in a complete identity scoring service. Although credit
   monitoring is lauded as the preventative solution, there are several
   loopholes that still allow for your identity to be cloned without you
   even knowing about it -- EVEN if you have daily credit monitoring
5. Never give out your personal information over the phone or via email!

"More and more consumers are turning to online shopping every year for their holiday gift giving. Sensitive data is constantly exposed online where hackers can gain access to everything they need for a complete identity theft within minutes," said MyPublicInfo CRO Pat Dane. "Although many people are utilizing services like daily credit monitoring, it is critical to personally monitor where personal information is stored on the Internet and additionally look into expanded services like identity scoring for full identity theft prevention."

MyPublicInfo offers their signature IdentitySweep product, the first real-time identity management service, to combat identity theft. The service empowers users to proactively protect their personal information and avert identity crimes through innovative software tools that "sweep" the Internet for their personal information. IdentitySweep searches databases and chat rooms for Social Security numbers, debit and credit card numbers, and other consumer information that has been hacked, stolen or breached. For more information on how to keep yourself safe this season please visit http://www.IdentitySweep.com/.

About MyPublicInfo

MyPublicInfo, Inc. was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity scoring and identity management services. MyPublicInfo sells the most comprehensive consumer products available through www.IdentitySweep.com and www.MyPublicInfo.com, partner web sites, and other marketing channels. For more information or orders, please go to www.mypublicinfo.com.

Contact Information: Media Contact: Perrin Cox Terpin Communications, Inc. (310) 821-6100 x106