Redcats USA Selects Mercent to Expand Online Sales

SEATTLE, WA--(Marketwire - October 24, 2007) - Mercent™, a provider of online marketing technology and services for retail merchants, today announced that Redcats USA, a division of Redcats Group, a leading home shopping marketer of apparel and home products, has selected Mercent's hosted software service to expand its online sales presence. Redcats USA joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail™, to maximize online sales, profits, and merchandising control through leading online marketing channels.

"Mercent provides a best-in-class platform for selling through online retail channels," said Jason John, VP of Ecommerce at Redcats USA. "The Mercent team demonstrates a clear understanding of shopping feed best practices, and we look forward to a successful online merchandising relationship."

With sustained growth, a global outreach and a portfolio of renowned brands, Redcats Group asserts itself as a leader in home shopping in the field of Fashion & Home Decoration. Active in 28 different countries, Redcats Group has some thirty catalogues, over one hundred specialty stores and over sixty e-commerce sites. The company has 31 million active customers and generated EUR 4.332 billion Sales in 2006, with 32.1% of sales occurring on line. Redcats Group operates 17 brands with strong identities, leaders in their respective markets, including La Redoute, La maison de Valérie, Vertbaudet, Somewhere, Cyrillus, Daxon, Empire Stores, Ellos, Chadwick's, Metrostyle, Jessica London, Woman Within, Roaman's, KingSize, BrylaneHome, The Sportsman's Guide, The Golf Warehouse.

"Mercent looks forward to helping Redcats USA expand the visibility of their products online," said Eric Best, CEO of Mercent. "It is Mercent's goal to ensure that our retail merchant clients promote their catalogs effectively and competitively wherever consumers consider or make product purchases across the Web."

Mercent Retail allows e-tailers and multi-channel retailers to effectively promote and sell products to more than 150 million shoppers across its network of more than 50 leading shopping channels through one low-cost, single point of integration. Mercent-integrated transactional online marketplaces include,, eBay Express, SHOP.COM, and the Cart Program. Mercent's shopping network also includes leading referral-based shopping portals such as and Shopzilla, and affiliate marketing programs such as LinkShare and Performics. Mercent Retail provides turnkey data integration with leading analytics and paid search platforms including Coremetrics and Omniture.

With Mercent, online merchants can:

--  Maximize advertising budget to retail key performance indicators,
    including those KPIs based on revenues, profits, and inventory velocity
--  Test, optimize and maintain unique product assortments for each online
    shopping channel
--  Research competitors, tracking competitive position and merchandising
--  Comparison search engine optimize (CSEO) data feed content for
    shopping search relevance
--  Optimize product attributes using Mercent TrueAttribute™ technology
--  Edit and publish merchandising offers for each shopping channel
--  Test and optimize CPC and CPA bids for every product listing on pay-
    for-placement shopping portals
--  Precisely map product listings to the right shopping channel browse
--  Synchronize data feed marketing campaigns with the cross-channel
    retail merchandising and promotional calendar

To align its interests with customer success, Mercent offers technology and services through a pay-for-performance pricing model.

Information regarding Mercent Retail, Mercent Performance, and the complete list of online marketing channels supported by Mercent are available at

For more information or to schedule a demo, please contact 206 832 3900 or

About Redcats USA

Redcats USA is a multi-channel home shopping leader with eleven well-known brands in its portfolio: Chadwick's, metrostyle, Woman Within, Jessica London, Roaman's, La Redoute USA, KingSize, BrylaneHome, BrylaneHome Kitchen, The Sportsman's Guide and The Golf Warehouse. Redcats USA offers a wide range of value and quality driven merchandise categories, including missy apparel, men's and women's plus-size apparel, home and lifestyle products, and outdoor gear.

About Redcats Group

Redcats USA is a division of Redcats Group, a global leader in Home Shopping for apparel and home furnishing. Drawing on a multichannel network combining catalogues, e-commerce and stores, Redcats Group generated 4.33 billion euros of sales in 2006 with 17 brands in 28 countries and a staff of 20,000 associates. Sales are split between France (46.4%), USA (27.5%) and the rest of the world (26.1%). Redcats Group is a PPR Company. For any further information:

About Mercent

Founded by veterans of, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent's on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and more than 50 leading online marketing channels including transactional marketplaces such as and SHOP.COM, shopping portals such as and Shopzilla, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Certified System Integrator, Gold Certified Partner, and SHOP.COM Certified Data Feed Provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit