Contact Information: Contact: Valerie Jennings 816-221-1040
Cremation Company Triples Sales Inquiries With Online Video
Company Taps Prizm and Jennings Public Relations & Advertising to Launch Internet Campaign
| Source: Prizm Productions
KANSAS CITY, MO--(Marketwire - November 2, 2007) - Securing the top spots on Google and Yahoo!
isn't just for corporate giants anymore. Small to medium-size businesses
are becoming competitive, utilizing professionally produced online videos
to carve out niche audiences, affect search engine rankings and drive traffic
to websites.
Heartland Cremation & Burial Society tripled its online sales inquires and
improved search engine rankings through online video and social media
relations. According to Andrew Loos, president of Heartland Cremation &
Burial Society, his company needed to separate itself from industry
competition while responding to customers who needed around the clock
assistance. Loos felt the best way to accomplish this was with an
emotional video message.
He turned to an online video production agency, Prizm, to produce and
develop the site for his company and for 15 of the top cremation and
alternative death care businesses across the nation. "We asked Prizm to
integrate a passionate message delivered by a Human Host™ and online
video on 15 of our websites (www.heartlandcremation.com)," he said. "Since
we operate around the clock, this was the next best way for families to
experience us without us being there to explain their funeral options at 2
a.m. Prizm separated us from our competition and positioned us as industry
leaders by utilizing their technology," he added.
The online video experts created a new venue for consumers to explore
cremation and burial options without leaving the comforts of their home by
developing an interactive Media Site™
for Heartland. This included a Human Host™
or virtual host and two online videos: "How to Care
for A Veteran" and "Why Cremation?" The Human Host™ greets visitors
with a warm smile any hour of the day or night.
Lori Baerg, CEO of Prizm, explained that the Human Host™ is a "Window to Your
World"™ and the next best thing to a handshake. "Heartland's Human
Host™ assures visitors that Heartland is always ready to field questions
and take care of details associated with the death of a loved one. Human
Hosts also provide details about company services and serves as an
extension of the company's culture," said Baerg.
Read more: http://www.jenningspr.net/Jennings-News-Prizm.asp