Appointment of the Nomination Committee

Appointment of the Nomination Committee

In its capacity as issuer, Pricer AB is releasing the information in this
pressrelease in accordance with the Swedish (2007:528) Securities Exchange Act.
The information was distributed to the media for publication at 09,45 hrs CEST
on Thursday November 8, 2007.

In accordance with the decision at the Annual General Meeting on May 9, 2007,
Pricer's board chairman Akbar Seddigh has during October contacted the company's
largest shareholders to form a Nomination Committee. Subsequently, the
shareholders agreeing to participate in the work of the Nomination Committee
each nominated a representative. 

The shareholders and representatives comprising the Nomination Committee, in
addition to the chairman of the board Akbar Seddigh, are: 

Salvatore Grimaldi, SAGRI Development AB
Martin Bjäringer, Monterro Holdings Ltd
David Goldschmidt, Brightman Almagor Friedman Trustees
John Örtengren, Aktiespararna (The Swedish Shareholders' Association)

Combined, per September 30, 2007, these shareholders represented over 27 percent
of the votes in Pricer AB. 

The Nomination Committee will form a proposal to the Board of Directors and
prepare other matters prior to the Annual General Meeting planned for March
2008. The Committee's assignment remains effective until a new Nomination
Committee is appointed. 

Shareholders wishing to submit proposals to Pricer's Nomination Committee can
contact the Nomination Committee by e-mail at ir@pricer.com or by letter to:
Pricer AB, Attention: Valberedningen, Bergkällavägen 20-22, S-192 79 Sollentuna,
Sweden.

For further information, please contact:
Harald Bauer, CFO Pricer AB: +46 8 505 582 00

Pricer provides the retail industry's leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing product information on the shop floor.
The platform is based on a two-way communication protocol to ensure a complete
traceability and management of resources. The Pricer system significantly
improves consumer benefit and store productivity. 

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has over 3,300 installations across three
continents with approximately 60 % market share. Customers include many of the
world's top retailers and some of the foremost retail chains in Europe, Japan
and the USA. Pricer, in co-operation with qualified partners, offers a totally
integrated solution together with supplementary products, applications and
services.

Pricer AB (publ) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com  

Pricer AB (publ)                                                                
Bergkällavägen 20-22 
SE-192 79 Sollentuna 
Sweden                                                                          

Website: www.pricer.com  
Telephone: +46 8 505 582 00
Corporate Identity number: 556427-7993