% Increased % Decreased % No Change Index* Responses
Sales 42 (44) 44 (39) 13 (16) 48.1 (52.0) 106 (133)
Inventory 38 (37) 21 (23) 36 (34) 60.8 (51.2) 102 (127)
Prices 39 (43) 3 (8) 55 (43) 69.8 (66.6) 104 (127)
Promotions 47 (38) 5 (7) 44 (49) 68.6 (60.1) 103 (127)
Hiring 9 (12) 9 (8) 78 (70) 48.9 (46.9) 103 (121)
Outlook for Next 3 Months
Retailers expecting increased, decreased or unchanged sales, inventory,
prices, promotions and hiring compared to the same period a year ago
(numbers in parentheses indicate October results)
% Increased % Decreased % No Change Index* Responses
Sales 37 (48) 39 (27) 23 (24) 56.0 (65.0) 106 (133)
Inventory 19 (25) 43 (33) 33 (36) 45.4 (51.0) 102 (127)
Prices 42 (42) 6 (6) 47 (46) 66.2 (64.4) 102 (126)
Promotions 36 (45) 13 (10) 44 (41) 63.9 (67.1) 100 (129)
Hiring 3 (10) 14 (10) 75 (72) 44.1 (46.6) 99 (124)
November Sales Performance & Outlook for Next 3 Months, by Region
(the first number indicates sales performance for the month; the number in
parentheses indicates outlook for the next three months)
% Increased % Decreased % No Change
North 36 (9) 55 (59) 9 (32)
West 50 (54) 31 (27) 19 (19)
Central 47 (53) 47 (41) 6 (6)
East 25 (33) 50 (25) 25 (42)
Southeast 46 (39) 43 (39) 11 (22)
Question of the Month
Relative to last year, how are your margins on holiday merchandise?
Larger 14.0% Smaller 26.2% Same 59.8%*Seasonally adjusted diffusion index. A diffusion index, which is the sum of the percent of respondents indicating increase and half the percent indicating no change, is calculated and then seasonally adjusted using the U.S. Census Bureau's X-11 Seasonal Adjustment procedure. Index values above 50 generally indicate an increase in activity, while values below 50 indicate a decrease.
Contact Information: Contact: Tom Scott 517.372.5656