Hollywood Licensing, DAVE Networks Launch Reality.TV -- World's First Multi-Platform Reality Network With Advertiser-Friendly User Video Social Community

Pioneer Reality Producer Vin Di Bona and Leading Social Network Developer DAVE Networks Partner to Create the Next Generation of Reality Entertainment

LAS VEGAS, NV--(Marketwire - January 29, 2008) - NATPE -- Hollywood Licensing, a premier licensing and new media company, and DAVE Networks, a leading developer of video social networks, today announced the launch of Reality.TV, the world's first combination new media reality network and video social network. Reality.TV is a multi-platform network which will focus on the next generation of reality entertainment for the Internet, television and new media. Reality.TV is unique in the user generated content marketplace with its social community aspects allowing users to interact in new and innovative ways where one theme is "Watch, Create and Star." Accomplished reality producers will also now be able to showcase their programs on this specialty network along with platforms for aspiring reality producers.

DAVE Networks will be at NATPE in the Mandalay Bay showcasing the new community site.

"We chose DAVE Networks to launch this ground-breaking venture as we knew their content delivery system possessed the tools necessary to provide entertainment across all emerging platforms in a manner that advertisers can finally embrace. We have always had a great relationship with advertisers for providing content which is entertaining, family friendly and appropriate. Reality.TV now provides even greater opportunities," said Vin Di Bona, Co-Chairman, Hollywood Licensing and Chairman, Vin Di Bona Productions.

"As a new media network, the initial launch is on the Internet. Over the next year, as more technology finally facilitates convergence, Reality.TV will be coming soon to the television set, computer or cell phone nearest you. Reality.TV will be a destination for this genre to finally converge in both new and old media," said Tammy Treglia, Co-Chairman, Hollywood Licensing.

"Long before YouTube, Vin Di Bona was influential in creating the reality television movement as the Executive Producer of 'America's Funniest Home Videos,'" said Rex Wong, CEO of DAVE Networks. "Vin was a pioneer of user generated video and we are proud to work with him on Reality.TV, the next evolution of reality programming for the web generation."

The Reality.TV video social community site allows fans to upload their favorite home videos onto Reality.TV where they can be viewed and voted on by other fans. The site also features unique interactive areas such as the Playground and My Reality where multi-platform opportunities exist for television programming and new media companies. In the Playground section of Reality.TV, users are given unique tasks to create, then submit their home videos in creative categories such as Most Embarrassing Moments, Video Diaries & Confessions, Magic Cam, Pet Circus, I Do/I Don't/I May Proposals, Cirque du You!, Practical Jokes & Pranks, Complaints, Do You Resemble Your Pet?, Citizen Crimefighters / Street Shooters, Show Us Something Fun with Something You Own, Worldtown, Sports, Animal Fashion and Street Stunts. In the My Reality section, users are able to create and submit their Reality.TV show pilot webisodes to have a chance to be a featured star on the site with potential television opportunities. Current user generated content is categorized into genres such as Animals, Hilarious, Amazing and Random. As the site grows, it will expand across all reality genres including news and any topic of interest to its users.

The site will also feature a community where users can share their favorite videos (both home videos and/or their favorite videos from the site) on both their own Reality.TV profiles and other social networking sites such as MySpace and Facebook. Reality.TV allows users to share their videos with friends, find other home video fans, blog, talk to other members through message boards or through the internal messaging system and so much more. The Reality.TV video social community site is powered by DAVE Networks' S.O.C.I.A.L. platform, the leading social network platform for entertainment and media. The Reality.TV video social community site is available immediately at www.reality.tv.

About Hollywood Licensing, LLC

Hollywood Licensing partners are Executive Producer and reality television icon Vin Di Bona and long-time licensing executive Tammy Treglia. Hollywood Licensing is an innovative and global company with entertainment, advertising, corporate and new media clients. Hollywood Licensing represents Vin Di Bona Productions for the world's best collection of funny home videos. Hollywood Licensing partners have included celebrities, studios, networks and corporate brands such as Red Bull's extreme sports footage, Corbis and Google Video. For more information, please visit www.hollywoodlicensing.com.

About DAVE Networks

DAVE Networks, Inc. is the first provider of an integrated video distribution and social community platform designed to ignite brands. DAVE's S.O.C.I.A.L. platform allows content owners and producers to quickly, easily and cost effectively build and launch complete video portal sites with complete social networking functionality. DAVE's S.O.C.I.A.L. platform customers include ABC, CBS, MGM, Freemantle Media, Endemol, Oxygen and many more. For more information, please visit www.davenw.com.

Contact Information: Contact: DAVE NETWORKS Elina Heng TERPIN COMMUNICATIONS (310) 821-6100 x108 VIN DI BONA PRODUCTIONS Sybil Lindenbaum (818) 980-3100 HOLLYWOOD LICENSING - Content Inquiry Margaret Adams (310) 442-5685