Contact Information: Contact: DAVE NETWORKS Elina Heng TERPIN COMMUNICATIONS (310) 821-6100 x108 VIN DI BONA PRODUCTIONS Sybil Lindenbaum (818) 980-3100 HOLLYWOOD LICENSING - Content Inquiry Margaret Adams (310) 442-5685
Hollywood Licensing, DAVE Networks Launch Reality.TV -- World's First Multi-Platform Reality Network With Advertiser-Friendly User Video Social Community
Pioneer Reality Producer Vin Di Bona and Leading Social Network Developer DAVE Networks Partner to Create the Next Generation of Reality Entertainment
| Source: DAVE Networks
LAS VEGAS, NV--(Marketwire - January 29, 2008) - NATPE -- Hollywood Licensing, a premier
licensing and new media company, and DAVE
Networks, a leading developer of video social networks, today announced
the launch of Reality.TV, the world's
first combination new media reality network and video social network.
Reality.TV is a multi-platform network which will focus on the next
generation of reality entertainment for the Internet, television and new
media. Reality.TV is unique in the user generated content marketplace with
its social community aspects allowing users to interact in new and
innovative ways where one theme is "Watch, Create and Star." Accomplished
reality producers will also now be able to showcase their programs on this
specialty network along with platforms for aspiring reality producers.
DAVE Networks will be at NATPE in the Mandalay Bay showcasing the new
community site.
"We chose DAVE Networks to launch this ground-breaking venture as we knew
their content delivery system possessed the tools necessary to provide
entertainment across all emerging platforms in a manner that advertisers
can finally embrace. We have always had a great relationship with
advertisers for providing content which is entertaining, family friendly
and appropriate. Reality.TV now provides even greater opportunities," said
Vin Di Bona, Co-Chairman, Hollywood Licensing and Chairman, Vin Di Bona
Productions.
"As a new media network, the initial launch is on the Internet. Over the
next year, as more technology finally facilitates convergence, Reality.TV
will be coming soon to the television set, computer or cell phone nearest
you. Reality.TV will be a destination for this genre to finally converge in
both new and old media," said Tammy Treglia, Co-Chairman, Hollywood
Licensing.
"Long before YouTube, Vin Di Bona was influential in creating the reality
television movement as the Executive Producer of 'America's Funniest Home
Videos,'" said Rex Wong, CEO of DAVE Networks. "Vin was a pioneer of user
generated video and we are proud to work with him on Reality.TV, the next
evolution of reality programming for the web generation."
The Reality.TV video social community site allows fans to upload their
favorite home videos onto Reality.TV where they can be viewed and voted on
by other fans. The site also features unique interactive areas such as the
Playground and My Reality where multi-platform opportunities exist for
television programming and new media companies. In the Playground section
of Reality.TV, users are given unique tasks to create, then submit their
home videos in creative categories such as Most Embarrassing Moments, Video
Diaries & Confessions, Magic Cam, Pet Circus, I Do/I Don't/I May Proposals,
Cirque du You!, Practical Jokes & Pranks, Complaints, Do You Resemble Your
Pet?, Citizen Crimefighters / Street Shooters, Show Us Something Fun with
Something You Own, Worldtown, Sports, Animal Fashion and Street Stunts. In
the My Reality section, users are able to create and submit their
Reality.TV show pilot webisodes to have a chance to be a featured star on
the site with potential television opportunities. Current user generated
content is categorized into genres such as Animals, Hilarious, Amazing and
Random. As the site grows, it will expand across all reality genres
including news and any topic of interest to its users.
The site will also feature a community where users can share their favorite
videos (both home videos and/or their favorite videos from the site) on
both their own Reality.TV profiles and other social networking sites such
as MySpace and Facebook. Reality.TV allows users to share their videos with
friends, find other home video fans, blog, talk to other members through
message boards or through the internal messaging system and so much more.
The Reality.TV video social community site is powered by DAVE Networks'
S.O.C.I.A.L. platform, the leading social network platform for
entertainment and media. The Reality.TV video social community site is
available immediately at www.reality.tv.
About Hollywood Licensing, LLC
Hollywood Licensing partners are Executive Producer and reality television
icon Vin Di Bona and long-time licensing executive Tammy Treglia. Hollywood
Licensing is an innovative and global company with entertainment,
advertising, corporate and new media clients. Hollywood Licensing
represents Vin Di Bona Productions for the world's best collection of
funny home videos. Hollywood Licensing partners have included celebrities,
studios, networks and corporate brands such as Red Bull's extreme sports
footage, Corbis and Google Video. For more information, please visit
www.hollywoodlicensing.com.
About DAVE Networks
DAVE Networks, Inc. is the first provider of an integrated video
distribution and social community platform designed to ignite brands.
DAVE's S.O.C.I.A.L. platform allows content owners and producers to
quickly, easily and cost effectively build and launch complete video portal
sites with complete social networking functionality. DAVE's S.O.C.I.A.L.
platform customers include ABC, CBS, MGM, Freemantle Media, Endemol, Oxygen
and many more. For more information, please visit www.davenw.com.